New Retail. Omnichannel. Phygital. Offline-to-online. Online-to-offline... The disruptive effect of digitalization has created a new dictionary in the world of retail. China is leading the world in the digitalization of the consumer landscape and retailers are continuing to experiment to find the best strategy for their company. Few, if any, have uncovered the optimal formula.
Join us with The Economist Intelligence Unit (EIU) as we look at the emerging global frontier for retail. The EIU is the research and analysis division of The Economist Group, sister company to The Economist newspaper. Created in 1946, the EIU has more than 80 years' experience in helping businesses, financial firms and governments to understand how the world is changing and how that creates opportunities to be seized and risks to be managed.
This showcase with The Economist will be hosted by Paul Lin, Chair of the Marketing & Media Committee.
09:00 – 09:30 Registration
09:30 – 10:30 Presentation to Audience
10:30 – 10:45 Q&A
10:45 – 11:00 Networking