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Celemi brings financial statements to life through its simple and visual hands-on model of a company. Participants will form the incoming management team of A&O Inc. – an established company that is facing some tough challenges.
Celemi 通过简单完整的公司模型解析企业财务,使枯燥的财务学习变得生动活泼。A&O模拟公司是一家正面临困境的公司,学员们将成为该企业的管理层,直面企业挑战。

The team will track the company from mediocrity to excellence via a series of exercises designed to elucidate the foundation of business in a manufacturing company.

Teams will learn how to monitor cash flow, utilize resources, build a profitable customer base and measure results in the balance sheet and income statement.

Participants taking part in the program will:
  • Understand how the organization benefits from better sales forecasting
  • Understand how to build a customer base that will yield both short-term profit and long-term sustainable growth
  • Learn what customers want to pursue by monitoring issues such as volume, loyalty, image, price and payment terms
  • See how their daily decisions impact the company strategically and financially, including learning basic business finance language and the logic of business
  • Continuously identify improvements in business processes
  • Know how their business generates profits today - and how it will need to generate profits and grow profitably in the future
  • Understand the meaning of working capital and how the use of assets affects profitability
  • Get a better idea of the issues that arise when scaling company for growth
  • Understand the meaning of business drivers and value

  • 理解企业如何从更精准的销售预测中获利
  • 理解如何建立合适的客户基础获得短期及长期的可持续利润
  • 学习通过跟踪销量、忠诚度、形象、价格及付款条件等追求合适的客户
  • 通过学习基础财务语言和经营方法,了解日常决策将如何对企业战略方面及财务方面产生影响;“如何起作用”。
  • 不断寻找企业运营的改善之道
  • 了解企业现在的利润从何而来,未来又将如何创造利润
  • 了解营运资本的含义以及资产的使用如何对利润产生影响。
  • 对影响企业发展的事件有更加深入地了解和认知
  • 了解价值驱动力和企业驱动要素的含义及其杠杆作用

Session Outline

  • 8.45 Registration & Networking 
  • 9.00 – 9.30 Introduction 
  • 9.30 – 10.30  Year 1: The story begins 
  • 10.30 – 10.45 Coffee break  
  • 10.45– 12.00  Year 1: The good news
  • 12.00 – 13.00 Lunch
  • 13.00 – 14.30 Year 2: An ambitious goal for growth
  • 14.30 – 14.45 Coffee break 
  • 14.45 – 16.15 Year 3: Many small wins / Winning the right customers 
  • 16.15 – 16.45 Next steps and evaluations  
  • 17.00  End of day  
Who should attend?
Employees at all levels


  • Monica Fang (Senior consultant at Celemi Consulting (Shanghai) Co., Ltd.)

    Monica Fang

    Senior consultant at Celemi Consulting (Shanghai) Co., Ltd.

    Read Bio


A prepayment is required when choosing 'Members only price' or 'Standard Price'.

Member Ticket
Member Price RMB 2,650
Member Company Employee Ticket
RMB 3,650
Non-Member Ticket
RMB 4,650


  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For half-day sessions, AmCham Shanghai members are eligible to attend free of charge with Training Credit*; AmCham Shanghai members without Training Credit are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate".
  • For full-day sessions, AmCham Shanghai members are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at “Employee Rate”; Non-members are eligible to attend at “Non-Member Rate”.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Ivette Corominas at (86 21) 6279 7119 ext. 5671 or email no less than 24 hours in advance. If you need to cancel your registration for a full-day session, please notify Ivette Corominas at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.