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AmCham Shanghai's Marketing & Media Committee invites you to kick off 2018 with a Super Bowl party that celebrates the real highlight of the event – the TV Commercials! On Wednesday, February 7 from 18:30-21:00 at The Camel, we will showcase the funniest, the bizarre and the most celebrity-filled ridiculousness that aired on TV during the Super Bowl. This will be the 4th year we run this popular event at AmCham Shanghai.

The Super Bowl is one of the most watched sporting events in the world, with a 30-second TV spot during the game selling for around USD4.5 million. Known as much for high-stakes sports drama as for creative advertisements, the Super Bowl is the only TV program where people will actually stay to watch the commercials, rather than go to the bathroom or make a sandwich during the breaks.

A panel of experts from the advertising community will give their critique of this year's Super Bowl advertisements. They will pick their favorites to play for the crowd and tell us why the TV commercials are good, bad or just plain ugly.

Audience members are encouraged to cheer for their favorite ads and will have opportunities to win exciting prizes during the evening.


6:30 PM

30 mins

Networking and Registration

7 PM

10 mins


7:10 PM

35 mins

Creative Showcase of Classic Superbowl TV Ads

7:45 PM

45 mins

Top selections from our Advertising Experts

8:30 PM

30 mins

Wrap Up and Discussion

9 PM

9 PM



  • Dirk Eschenbacher (Co-Founder & Chief Creative Officer of ZANADU)

    Dirk Eschenbacher

    Co-Founder & Chief Creative Officer of ZANADU

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  • Bryce WHITWAM (CEO of Wunderman China)

    Bryce WHITWAM

    CEO of Wunderman China

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  • Lo Sheung (Mayan) YAN (Chairman at APAC Creative Council, J. Walter Thompson)

    Lo Sheung (Mayan) YAN

    Chairman at APAC Creative Council, J. Walter Thompson

    Read Bio


A prepayment is required when choosing ‘Members only price’ or 'Standard Price'.

Member Ticket
Member Price RMB 180
Member Price (Pay at the door) RMB 180
Non-Member Ticket
Standard Price RMB 280
Door Price RMB 280