Super Bowl Creative Showcase

AmCham Shanghai's Marketing & Media Committee invites you to kick off 2018 with a Super Bowl party that celebrates the real highlight of the event – the TV Commercials! On Wednesday, February 7 from 18:30-21:00 at The Camel, we will showcase the funniest, the bizarre and the most celebrity-filled ridiculousness that aired on TV during the Super Bowl. This will be the 4th year we run this popular event at AmCham Shanghai.

The Super Bowl is one of the most watched sporting events in the world, with a 30-second TV spot during the game selling for around USD4.5 million. Known as much for high-stakes sports drama as for creative advertisements, the Super Bowl is the only TV program where people will actually stay to watch the commercials, rather than go to the bathroom or make a sandwich during the breaks.

A panel of experts from the advertising community will give their critique of this year's Super Bowl advertisements. They will pick their favorites to play for the crowd and tell us why the TV commercials are good, bad or just plain ugly.

Audience members are encouraged to cheer for their favorite ads and will have opportunities to win exciting prizes during the evening.