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AmCham Shanghai Entrepreneurship and Marketing & Media Committee are proud to co-host a How-To session for AmCham Shanghai members: The Secrets for Success on WeChat.

WeChat is a major communication channel for most businesses in China, but with the growing presence of brands on the app, competition for the Chinese consumer's attention is ever increasing. New features are being added regularly and new opportunities are arising, yet WeChat has become a struggle for executives and marketers to understand and keep up with. The business possibilities of Wechat has become limitless in Sales, Marketing and Operations.

This in-depth session on China's super app will provide you with a global and local framework to successfully tackle the following challenges for your business :

- Can WeChat be an efficient channel to build brand awareness for your products and services, and attract consumers who know nothing about your brand?

- Where is WeChat most effective in your buyer journey and sales funnel?

- How to build the best brand experience for your followers and make their WeChat journey as personal as possible?

- What are the key strategies to show a positive ROI on WeChat initiatives?

Seating will be limited, so please RSVP. It's a session you won't want to miss.


8:30 AM

30 mins


9 AM

70 mins


10:10 AM

45 mins

Q& A and discussion

10:55 AM

11 AM



  • Joseph Leveque (Managing Partner at 31Ten)

    Joseph Leveque

    Managing Partner at 31Ten

    Read Bio


A prepayment is required when choosing 'Standard Price'.

Member Ticket
Member Price Free
Non-Member Ticket
Standard Price RMB 150
Door Price RMB 150
Member Company Employee Ticket
Standard Price RMB 100
Door Price RMB 100