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China is a unique market especially when it comes to digital marketing. It has a very different digital landscape compared with the rest of world. This requires international companies operating in China to have a localized digital strategy in place rather than simply copy from their global headquarters.

The objective of this half-day training aims to help executives and marketers in B2B companies to understand the digital marketing landscape and rules of play in China, and to learn the different user behavior and expectations of Chinese Internet users. After the session, participants will acquire sound knowledge of digital platforms in China that are suited for their B2B company, the best practices and case studies, also how they can best evaluate the return on their investments.

Session Outline

1.    Chinese digital marketing landscape and user behavior

2.    Wechat for business, using Wechat official account to provide service, capture leads, user profiling and CRM

3.    Website in China, language, hosting, CDN and ICP

4.    Search engine marketing in China, Baidu SEO, SEM, how it's different from Google

5.    Digital media buy for B2B, Wechat, trade media, big data media buying platforms

6.    Google Ad service for B2B, Google service is still available in China

7.    LinkedIn in China, growing fast, a significant platform for B2B marketing and HR


13:00 Registration & Networking
13:15 Session
15:30 Coffee Break
15:45 Session
17:00 Session Ends

Refreshments will be served during the coffee break for the attendees.



A prepayment is required when choosing 'Members only price' or 'Standard Price'.

Member Ticket
Member Price RMB 360
Member Price (Pay at the door) RMB 360
Member Company Employee Ticket
Standard Price RMB 500
Door Price RMB 500
Non-Member Ticket
Standard Price RMB 650
Door Price RMB 650


  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For half-day sessions, AmCham Shanghai members are eligible to attend free of charge with Training Credit*; AmCham Shanghai members without Training Credit are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate".
  • For full-day sessions, AmCham Shanghai members are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at “Employee Rate”; Non-members are eligible to attend at “Non-Member Rate”.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Ivette Corominas at (86 21) 6279 7119 ext. 5671 or email no less than 24 hours in advance. If you need to cancel your registration for a full-day session, please notify Ivette Corominas at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.
*What is Training Credit?
As an extra offer to all AmCham Shanghai members, each member will be granted with ONE Training Credit with their valid membership term. Members are able to use the Training Credit to register for the training session they are interested in, free of charge. The Training Credit can only be used by the member him/herself. The Training Credit is not transferrable or refundable for cash.