The CRM landscape in China has witnessed some interesting changes over the last decade spanning from initial database marketing developing into targeted marketing and then omni-channel marketing before finally bringing us to the era of today-- a world that sees successful brands seamlessly blending the online and offline retail environment.
In this session, participants will:
This Lunch & Learn is aimed at providing expert insights to marketing, sales, retail and CRM management professionals into the evolution of CRM from the early days in database marketing (CRM 1.0) to the New Retail landscape of today (CRM 4.0). This session is ideal if you are affiliated with retail, luxury, cosmetics and F&B industries.
13:00 Registration & Networking
15:30 Coffee Break
17:00 Session Ends
Refreshments will be served during the coffee break for the attendees.