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The CRM landscape in China has witnessed some interesting changes over the last decade spanning from initial database marketing developing into targeted marketing and then omni-channel marketing before finally bringing us to the era of today-- a world that sees successful brands seamlessly blending the online and offline retail environment.

Session Outline

In this session, participants will:

  • Review the history of the CRM evolution in detail
  • Discover the new world: CRM 4.0 in New Retail
  • Understand the latest AI and data driven mar tech solutions
  • Participate in a panel discussion exploring pain points and bottlenecks in your business
  • Collaborate in a case sharing discussion 

Who should attend?

This Lunch & Learn is aimed at providing expert insights to marketing, sales, retail and CRM management professionals into the evolution of CRM from the early days in database marketing (CRM 1.0) to the New Retail landscape of today (CRM 4.0). This session is ideal if you are affiliated with retail, luxury, cosmetics and F&B industries.


13:00 Registration & Networking

13:15 Session

15:30 Coffee Break

15:45 Session

17:00 Session Ends

Refreshments will be served during the coffee break for the attendees.


  • Enjoyce ZHU (Chief Operating Officer at Accentiv (Shanghai) Co., Ltd.)

    Enjoyce ZHU

    Chief Operating Officer at Accentiv (Shanghai) Co., Ltd.

    Read Bio


Prepayment is required when purchasing these tickets.
Member Ticket
Member Price RMB 360
Member Company Employee Ticket
RMB 500
Non-Member Ticket
RMB 600


  • Member Training Credit is not applicable in this session.
  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a Lunch & Learn session, please notify Ivette Corominas at (86 21) 6279 7119 ext. 5671 or email no less than 24 hours in advance.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.