The Marketing & Media Committee serves up a sizzling summer topic – how Artificial Intelligence (AI) can be applied to improve marketing performance – with 3 of the leading AI experts in the region.
To many marketers, AI is a high growth area with even higher expectations. AI systems are already undeniably improving the way marketers work in areas such as market and demand forecasting, social network analysis and consumer insight generation, process and decision-making automation and customer journey support. Yet, AI remains a confusing topic for those not well versed in the technology.
One thing is clear - with China throwing its full weight behind AI development, we are just beginning to scratch the surface of its marketing potential in China. Understanding its benefits and strong potential applications, therefore, is crucial to remaining competitive in this fast-moving market.
In this session, we will host three presentations from industry leading companies who are uniquely positioned to demystify AI and provide insight into the potential of this powerful technology: SAP, APEX Technologies and RIKAI Labs. RIKAI Labs' team will begin with the basics of AI and its various off-shoots (neural networks, machine learning, deep learning, etc.), and then illustrate how AI-enabled chatbots are improving the customer experience of many leading brands in China. Tiger will then introduce us to the marketing applications of deep learning, and how this improved analytics capability is helping to find new customers for leading auto, fashion and travel brands. Finally, Shailendra will showcase a number of large-scale applications and case studies where SAP's Leonardo AI has helped leading brands improve their marketing performance – from sporting events and concerts to retail management.
Paul Lin, the Chair of the Marketing Committee, will host this showcase with DC, Edaan, Tiger, and Shailendra.
09:00 Networking and Registration
09:30 Showcase presentations from SAP, APEX Technologies and SAP
11:00 Audience Q&A
11:30 Event Finishes