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PLEASE NOTE: The date of this event has now been changed to November 21st, all other details remain the same.

We live in the Age of More. More brands, more products, more channels, more content & more technology have transformed the way we connect our brands to our audiences. Marketers are required to build an ever bigger array of capabilities to win in this new environment but is our marketing becoming more effective?

Richard Cotton, Content & Creative Excellence Director at Coca-Cola China will discuss how Coca-Cola is adapting its creative strategy in the Age of More, demonstrating that while everything has changed, nothing has changed when it comes to building effectiveness.

Nick Anson, the Vice Chair of the Marketing Committee, will host this showcase with Richard.


10:00 Registration & Networking

10:15 Welcome Remarks

10:20 Presentation by Richard Cotton

11:20 Audience Q&A

11:45 Event Ends


  • Richard Cotton (Content & Creative Excellence Director of Coca-Cola)

    Richard Cotton

    Content & Creative Excellence Director of Coca-Cola

    Read Bio


A prepayment is required when choosing 'Standard Price'.

Member Ticket
Member Price Free
Member Company Employee Ticket
Standard Price RMB 200
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 500
Door Price RMB 600