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Is innovation inherently a hit-or-miss endeavor?

Not if you understand WHY customers make the choices they do.

Hit-or-Miss Innovation

The vast majority of innovations fall far short of expectations. With failure rates for innovations averaging above 80 percent, we have to do better. Innovating isn't a luxury, it's a necessity. In today's world, we all need to be effective innovators.


Successful Innovation

More than simply coming up with creative ideas, innovating successfully requires us to provide solutions that customers willingly—even eagerly—pull into their lives. While this might seem like a no-brainer, the startlingly high failure rate for innovation indicates most people don't know how to do this.


Franklin Covey's newest solution, Find Out WHY: The Key to Successful Innovation, helps leaders at all levels understand why customers make the choices they do. When you understand customers that way, you can move your innovation successes from random to predictable.


当今世界,创新不是一种奢侈品,而是一种必需品——它并不专属于公司高管或者产品开发人员。对于任何需要通过服务客户取得成功的人而言,创新都至关重要。创新文化无处不在的企业将无往而不胜。但是,面对创新时,我们往往寄希望于自己的想法正确,或者,如果想法正确,我们又寄希望于人们能接受它们。但成功的创新并不靠希望和运气。


创新要取得成功,不仅仅要提出创造性的想法,还需要我们提供解决方案,让客户愿意乃至热切地投入其中。


富兰克林柯维最新解决方案,《成功创新的关键》, 将帮助不同层次的个人和领导者理解客户做出选择的原因。掌握了这些知识,他们就可以设计出相应的解决方案,以交付满足客户期待的"要完成的工作"。


《成功创新的关键》解决方案建立在哈佛商学院教授克莱顿·M·克里斯滕森(Clayton M. Christensen)以及"重新连线集团 (The Re-Wired Group)"主席鲍勃·默斯塔(Bob Moesta)长达25年的研究和实践基础之上。前者是全球极具影响力的商业领袖,后者是经验丰富的创新者,曾参与不同行业超过3,000种产品、服务和业务的开发和推广。


对于所有参与创新和为客户提供服务(包括内外部客户、付费或非付费服务)的任何人而言,《成功创新的关键》都是一个基本的解决方案。它提供必要的思维模式、技能和工具,帮助人们深入了解客户在选择产品和服务时所期待获得的体验,并利用这些知识来推动成功的创新。


Session Outline

Practical Theory

Find Out WHY is based on 25 years of research and practice by Clayton M. Christensen, Harvard Business School professor and one of the world's most influential business leaders, and Bob Moesta, creator of over 3,000 successful innovations. They've concluded that when you hone in on what customers are trying to accomplish in a given circumstance, innovations can be far more successful.


Find Out WHY is a foundational solution for everyone involved in innovation and anyone who serves customers—paying or non-paying, external or internal. It provides the essential mindsets, skillsets, and toolsets to help people understand the experiences their customers desire when choosing and using products and services, and then use that knowledge to drive successful innovation.


THINK DIFFERENTLY: Recognize the impact of understanding why customers make the choices they do.

  • FIND STRUGGLING MOMENTS: Observe customers using products and services and look for obstacles or frustrations they experience.
  • HEAR WHAT CUSTOMERS DON'T SAY: Interview customers to discover why and how they choose and use specific products and services.
  • FRAME THE JOBS TO BE DONE: Create a concise summary of customer Jobs to Be Done.
  • DESIGN FOR PROGRESS: Generate innovation opportunities that satisfy customer Jobs to Be Done.



通过此次一天的培训课程,您将学到

  • 换种方式思考:认识到理解客户所能带来的影响做出应有的选择。
  • 发现艰难时刻:观察客户使用产品和服务的情况,发现他们所经历的障碍或挫折。
  • 听出客户的弦外之音:访问客户,了解他们选择和使用特定产品和服务的原因和方式。
  • 框定"要完成的工作":针对客户"要完成的工作"编写简洁摘要。
  • 为进步而设计:创造创新机会,满足客户"要完成的工作"的要求。

Agenda

08:45 Registration & Networking
09:00 Morning Session
10:30 Morning Session Coffee Break
10:45 Morning Session
12:00 Lunch
13:00 Afternoon Session
15:30 Afternoon Session Coffee Break
15:45 Afternoon Session
17:00 Session Ends

Refreshments will be served during the coffee break for the attendees. Lunch at a nearby restaurant is also included with the ticket price.

Speakers

  • Henry He (Consultant at FranklinCovey)

    Henry He

    Consultant at FranklinCovey

    Read Bio

Tickets

A prepayment is required for all full-day training sessions. 

全天培训课程需要提前付款。


Half-day session training vouchers cannot be used for full-day training programs.

全天会员培训无法使用"半天会员培训免费"券。

Member Ticket
Member Price RMB 3,500
Member Company Employee Ticket
RMB 4,000
Non-Member Ticket
RMB 4,500
Member Ticket + Redeem 500 RMB Voucher

This ticket is only eligible for members who have a RMB 500 voucher for FULL-DAY TRAININGS. Failure to present the voucher will result in paying the full price for the session.

If you have any questions about this ticket, please contact ivette.corominas@amcham-shanghai.org

Member Price RMB 3,000
Member Company Employee Ticket + Redeem 500 RMB Voucher

This ticket is only eligible for member company employees who have a RMB 500 voucher for FULL-DAY TRAININGS. Failure to present the voucher will result in paying the full price for the session.

If you have any questions about this ticket, please contact ivette.corominas@amcham-shanghai.org

RMB 3,500

Registration

  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For half-day sessions, AmCham Shanghai members are eligible to attend free of charge with Training Credit*; AmCham Shanghai members without Training Credit are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate".
  • For full-day sessions, AmCham Shanghai members are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at “Employee Rate”; Non-members are eligible to attend at “Non-Member Rate”.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Ivette Corominas at (86 21) 6279 7119 ext. 5671 or email ivette.corominas@amcham-shanghai.org no less than 24 hours in advance. If you need to cancel your registration for a full-day session, please notify Ivette Corominas at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.
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