Using a reference case from the fashion industry, we introduce how to use the static and dynamic information of the customer to build big data models based on machine learning, such as customer value segementation, customer preferences, customer life cycle stages, customer churn prediction, etc., according to the requirements of different customer segments.We then look at how to design a personalized campaign strategy and to leverage marketing automation tools, and ultimately improve customer loyalty, customer order value and customer value of the entire life cycle.
*Spotlight Sessions are sponsored marketing events. Event sponsors have the right to cancel registrations at any time and to determine who may attend the session.
To register for this event, please RSVP online. For more information, please contact Zoe Zhang at (+86 21) 6279-7119 ext. 5667 or email email@example.com.
Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6279-7119 ext. 5667 or email firstname.lastname@example.org for detailed information.
What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.