Using a reference case from the fashion industry, we introduce how to use the static and dynamic information of the customer to build big data models based on machine learning, such as customer value segementation, customer preferences, customer life cycle stages, customer churn prediction, etc., according to the requirements of different customer segments.We then look at how to design a personalized campaign strategy and to leverage marketing automation tools, and ultimately improve customer loyalty, customer order value and customer value of the entire life cycle.

通过一个鞋服行业的案例分享,介绍如何利用客户的静态及动态信息进行基于机器学习的大数据分析,比如客户价值分析、消费偏好分析、客户生命周期阶段、客户流失预测等分析,根据不同客户群体的需求差异,设计针对性维护/促销活动,并结合自动化的营销工具, 从而最终提升客户忠诚度、客单价值以及客户整个生命周期价值。


  • Wilbur Wen

    Wilbur Wen

    KEYRUS China general manager, with 26 years' experience in management consulting and large-scale IT project implementation, was the IBM global business services associate partner and an IBM Certified Consultant. He is skilled at large enterprise Internet transformation business consulting and IT strategy planning, and has rich experience in omni-channel, big data and precision marketing, experience in tel-communication, banking, retail, travel industries.
    KEYRUS的中国区总经理,拥有26年管理咨询和大型IT项目实施的经验,曾是IBM全球企业咨询服务部的副合伙人, 并获得IBM的顾问认证( Certified Consultant ),擅长对大型企业的互联网转型战略咨询及IT战略规划,对全渠道、大数据及精准营销有丰富的经验, 具有零售、通讯、金融、旅游行业的经验.

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*Spotlight Sessions are sponsored marketing events. Event sponsors have the right to cancel registrations at any time and to determine who may attend the session.  

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What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.


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