Start focusing on the well being of your website visitor and improve your businesses ROI with the help of our industry experts in B2B precision marketing
- Common barriers of B2B marketing
- Learn the difficult journey of a B2B buyer with; decision making tactics, lengthier buying cycles, and enormous costs
- Ask if your organization is targeting the right audience across all communication channels and who is interested in your products and services
- Who is interested in our products and services？Know your potential buyers inside out.
- Learn how to deliver a personalized B2B buying experience
As society shifts towards automated marketing, the evolution from CMO to CRO continues
With global economic developments continuing to slow down at an alarming rate, marketing teams are being forced to focus more on sales. After looking at recently posted marketing job descriptions, more and more companies are choosing to require marketers to have a minimum of 2-3 kinds of experiences with automated marketing.
Data analytics have proven that both content and event marketing continue to be the most effective way to grow a business. This session will focus on how automated event marketing can help companies develop in order to achieve this transition from a CMO to a CRO business.