This workshop is for experienced, seasoned presenters to take their abilities to the next level. It focuses on communication principles taken from many fields of business and communication such as marketing and advertising, persuasion theory, neuroscience as applied to communication and influence, and the ancient arts of rhetoric and oratory delivery. The goal is not to train the students to mimic a certain style or speaker but rather to use their own personality and style in a way that gains trust, wins respect, and motivates others to action.
The 3D methodology:
- DESIGN: Utilize marketing demographic principles to handcraft alluring presentations
- DEVELOP: Optimize engagement, attention, and buy-in through an understanding of applied cognition, neuroscience, and persuasion theory
- DELIVER: Unlock and demystify the secrets of the best presenters in the world as we employ new and ancient methods of engagement to move your audience personally.