In the era of new retail, what commercial value does the WeChat mini program bring to brands? Let's have a deep dive into brands' mini programs and explore how your brand can leverage mini program to empower your digitalization journey.


Session Outline

In this session, participants will:

  • 了解小程序的发展历程和特点
  • Learn about mini program features & implications

  • 品牌如何实现数字化转型
  • Looking into what role mini programs play on empowering brands' digitalization

  • 了解不同行业品牌的微信小程序案例
  • Study featured mini program cases on connecting brands, stores and customers

  • 小组讨论:品牌痛点和解答
  • Group discussion: how do you see your brand getting benefits from mini-programs?

Who should attend?

This training aims to share the insight and best practices for how mini programs help brands achieve digital transformation. If you are a brand manager, working in the marketing/sales department, interested in new retail/ CRM/ loyalty marketing/ WeChat mini program, you will sure be inspired by this session.

本次培训旨在分享微信小程序如何加速品牌数字化转型。任何对新零售、Digital、CRM、Loyalty Marketing、微信小程序感兴趣的市场部、销售或品牌管理者都会有所收获。


11:45 Registration and Light Lunch

12:00 Session

14:00 Session Ends

A light lunch will be served for the attendees.


  • Enjoyce ZHU (Chief Operating Officer at Edenred China)

    Enjoyce ZHU

    Chief Operating Officer at Edenred China

    She is a pioneer in loyalty and CRM strategies with a proven track record in delivering innovative customer loyalty and retention strategies to drive sustainable business growth. She has worked with companies across the business spectrum, including Sephora, Nestle, Haagen-Dazs, L'OCCITANE, Swarovski, Microsoft, Air France and P&G. Currently she’s dedicated to offer CRM 4.0 solution to power smart operations in the New Retail environment in China. A CEIBS MBA graduate, she was previously based in Beijing with Xinhua News Agency as a journalist.

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Prepayment is required when purchasing these tickets.
Member Ticket
Member Price RMB 180
Member Company Employee Ticket
Standard Price RMB 250
Non-Member Ticket
Standard Price RMB 300


  • Member Training Credit is not applicable in this session.
  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a Lunch & Learn session, please notify Ivette Corominas at (86 21) 6279 7119 ext. 5671 or email ivette.corominas@amcham-shanghai.org no less than 24 hours in advance.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.


AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact Ivette Corominas

Contact Organizer

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