In this training program, you will prepare your companies to be 'Crisis Ready'. For instance, you will learn how to contain and control the damage if photos of an accident or claims of a discrimination case involving your company went viral on WeChat or were reported online via the media. The program will also touch on how today's digitized environment will affect companies' crisis communication plan and whether the plan is feasible and effective in an actual crisis situation.

Participants in this highly interactive, full-day training will learn:

  • How to react to a crisis situation at work: a) in the first 15 minutes, b) first 2 hours, c) first day d) until resolution in order to to effectively manage internal and external communication?
  • How to assess the effectiveness of your company's Crisis Communications Plan. Is it up-to-date, realistic, and feasible given today's highly digitized work environment? Is the social media policy clear, easy to follow, and fully understood by employees? Do employees know when and when not to post information about a crisis on WeChat? Do all employees know when and how to respond to media?
  • How to leverage the media and social media influencers - Participants will receive tried-and-tested advice on how companies can best contain the damage caused by negative postings and reports.
  • Spokesman training – In an actual crisis, any company representative may need to act as designated spokesman (reporters won't wait for the spokesman to arrive). Participants will learn detailed do's and don'ts for representing their company to the media.
  • Video-taped crisis statements – Learn professional tricks and tips for successfully delivering live statements on TV and during under high pressure press briefings.
  • Managing a press conference – How to maintain control and protect the company's image during an aggressive crisis briefing to media.


9 AM - 9:20 AM
Check in
9:20 AM - 12 PM
Morning Session
12 PM - 1 PM
Lunch Break
1 PM - 5 PM
Afternoon Session


  • Laurie Ann UNDERWOOD (Communications Director of Air Liquide (China) Holding Co.,Ltd.)

    Laurie Ann UNDERWOOD

    Communications Director of Air Liquide (China) Holding Co.,Ltd.

    Dr. Laurie A. Underwood is an American communications specialist, professor, and corporate trainer / consultant with 20+ years of work experience in Greater China. Her expertise in crisis management and communications stems from five years as corporate communications director Asia Pacific for Air Liquide, a F500 industrial gas company. She has successfully trained hundreds of executives in the knowledge, skills, and drills needed to ensure “crisis readiness” for teams spanning a wide range of functions and operations. Other areas of expertise include cross-cultural communications, presentation skills, media/social media strategy. She is the co-author of China CEO, China Entrepreneur, and the upcoming China CEO II (John Wiley, 2020). Dr Underwood holds an MBA from CEIBS and a DBA from Grenoble Ecole de Management. She has lived and worked in Shanghai since 2002. Her class held for AmCham Shanghai on August 30 2019 was rated 4.9 out of 5 by fellow AmCham participants.

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Non-Member Ticket
Standard Price RMB 3,800
Member Ticket (members and employees)
Member Price RMB 2,500

Who Should Attend?

This training is ideal for anyone tasked with protecting the public image of their companies. Participants may include: Corporate Spokespersons, Communications Directors, Health & Safety Managers, or other executives or managers responsible for crisis management, crisis communications, or company brand image.


AmCham Suzhou Office

Room 2236-2238, 22F Suzhou Modern Media Plaza, #265 Suzhou Avenue East, Suzhou

Suzhou, 江苏, China

If you have any questions please contact

Contact Organizer

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