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世界上有两种人,一种人讲故事,另一种人听故事。不管是原始人的壁画、中世纪的书籍、现在的微信文案,故事的本性从没有变过,而且,也没有人能拒绝听故事的诱惑。就像古代,会故事被人崇拜(荷马、萨士比亚),希望被崇拜、被Follow的品牌社交账号也一样需要学会讲故事的技巧。本次演讲从故事最基本的形态开始分析,帮助品牌账号的数字文案从公告稿的文风中走出来,重新找回"讲故事"的本能。



Jun Peng, the Vice Chair of the Marketing Committee, will host this event.

Agenda

9:30 AM - 9:45 AM
Registration & Networking
9:45 AM - 9:50 AM
Welcome Remarks
9:50 AM - 10:20 AM
Workshop
10:20 AM - 10:50 AM
Practice: Writing Short Stories (please prepare pens and notebooks)
10:50 AM - 11:15 AM
Q&A
11:15 AM - 11:20 AM
Closing Remarks

Speakers

  • Jack Jiang (Content Director of Digital Luxury Group)

    Jack Jiang

    Content Director of Digital Luxury Group

    爵士电台节目制作人、音乐杂志编辑、数字社交媒体,经历过媒体的变迁,在不同的媒介载体上验证着大学时期的专业,文化与传播。也从社交平台的“原始时代”开始,就为各大高端奢侈腕表品牌在微信、微博上开辟疆土,直至文案都要开始写代码的“黄金时代”,依然能用创意吸引90后的80后老文案。

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Tickets

A prepayment is required when choosing 'Standard Price'.

“标准票价”要求您在提交注册信息后即刻完成在线预付,若您希望在活动现场支付门票,请选择“现场票价”。
Member Ticket
Member Price Free
Member Company Employee Ticket
Standard Price RMB 200
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 500
Door Price RMB 600

Community

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Venue

AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact

Contact Organizer

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