The world and markets in which we operate are becoming more complex and uncertain - and the pace of change keeps accelerating. This makes the job of coaches and leaders very challenging. Business failure has steadily increased over the last few years. Some of this is due to the slowdown in economic activity, but research shows that a high proportion of these failures are due to poor strategic thinking.
We find that many of the traditional approaches to strategy and planning are less useful in these VUCA conditions. Because of the uncertainty, many "best practice" approaches are less useful. We need to find other techniques to cope with the complexity and uncertainty. In addition, the advances in neuroscience and "behavioural economics" have given us powerful new insights into the way the brain functions when thinking, making strategic decisions.