• Have you ever seen a colleague deliver a presentation that grabs the audience's heart from the opening slide? And when it's your turn, after showing all the data and charts, management still doesn't budge an inch.
  • Or when you sell to customers, do you churn through slides of PPT to present all the functions and highlights of your product, but all you heard was, "Well, I'll have to talk about it with my boss."
  • How can you speak from the audience perspective, identify their pain and arouse their interest, so after your last words, they are moved to action? Tell the right story the right way.

Through this course, you will learn how to integrate the necessary facts and data with the story structure and elements. This is one of the most effective communication tools to influence management, customers and any stakeholders. You can use stories to make them pay attention, listen, and then act.

  • 你是否看过有些同事在给老板做报告的时候讲得绘声绘色的,让老板听了以后频频点头?而你呈现了一大堆数据之后还是无法得到老板的支持?
  • 你有没有和客户讲了一堆PPT,将产品的优点和功效讲的头头是道,却还是无法打动客户的心?
  • 如何能从听众的角度考虑问题,抓住他们的痛点,勾起他们的兴趣,让他们听的时候心动,听完之后有行动,那你必须懂得怎么讲故事。

这门课将教你如何如何巧妙的运用讲故事的形式来包装事实和数据, 影响老板、客户和合作伙伴,让他们听的时候心动,听完之后行动,达到事半功倍的效果。

Session Outline

What you will learn:

  1. The importance of "storytelling" in a business; its three KSF and six magical elements;
  2. The process to discover the pains and gains of your audience
  3. How to design a clear story line, using it to organize and structure the presentation for maximum clarity.
  4. Learn the story model used in 95% of all business reporting presentations, and how to use stories to talk about data and charts.
  5. Understand how stories can be used in other business scenarios, such as building your personal brand and motivating your team.
  6. Delivering skills, by presenting a story and receiving feedback in class:
  • building rapport and connect with your audience
  • using your body language and gestures authentically and not robotically;
  • modulating your voice to add drama to your story
  • interacting with the audience to add engagement and true dialogue.


  1.  深刻理解"讲故事"的技能在商业环境下的重要性以及好故事的3大标准和6大要素
  2. 如何深度挖掘老板,客户和合作伙伴的痛点,让他们对你讲的内容感到共鸣?
  3. 如何为自己的演讲汇报设计一条鲜明的故事线,让汇报内容按照这条故事线有条理,有架构的呈现。
  4. 学会95%的工作汇报,业务演示都会用到的一个故事模型,并且在过程中如何用故事来解释或说明数字,
  5. 了解故事的其他应用场景 - 如何用故事来为树立自己的个人品牌,激励团队。
  6. 学员将有机会在课上呈现,以下关于故事呈现的知识点将在点评过程中带出
  • 增加亲和: 如何培养自己的亲和力迅速和听众建立联结
  • 肢体语言, 如何让情绪带动肢体语言而不是刻板的表演
  • 语音变化: 如何通过语音语调的变化为你的故事加戏份
  • 现场互动, 如何让现场观众成为你的道具,为你而服务

Who should attend?

The course is suitable for you if:

  1. You often need to communicate with your management/customer/external stakeholders to influence their decisions. But you tend to have difficulty in perspective-taking, not focusing the key message on their pains and gains.
  2. You tend to communicate with facts and data alone, paying little attention to arousing the emotions of your audience. As a result, results of these communications do not meet your expectations. 


  1. 经常需要和老板/客户/合作伙伴沟通,并影响他们的决策。但汇报过程中习惯按照自己的逻辑去呈现而非挖掘对方的痛点,感觉总是自说自话。
  2. 汇报过程中善于用事实和数据阐述观点,而不习惯于用讲故事的形式调动对方情绪,导致沟通和汇报仍然没有获得预期的效果和结果


13:00 Registration & Networking
13:15 Session
15:30 Coffee Break
15:45 Session
17:00 Session Ends

Refreshments will be served during the coffee break for the attendees.


  • Dr. Hubert Lin

    Dr. Hubert Lin

    Hubert is the Message Coach to help you discover, craft and deliver the message that is meaningful and matters to your business audience.

    He believes that for an executive to succeed in a presentation and speech, it has to begin with a sound communication strategy. So he brings valuable business insights into your message. This is necessary to analyze the best approach to influence your audience, whether they are management, customers, or investors.

    After attaining his MBA in University of Illinois of Urbana Champaign, Hubert started management consulting experience with Accenture. In this role, he had wide exposure to different industries, functions, and global teams. In the next 12 years, he took on roles in consulting and senior management positions in managing teams and projects in the US, UK, Singapore, and China.

    Now he is in the business of developing people as a trainer, and coach in the area of communication. As a corporate trainer, his past clients include VW, Microsoft, Roche, Shell, Novo Nordisk, Swire Societe General, Loreal, etc. Hubert is a certified World Class Speaking Coach, focusing on business story-telling. In this role as a speech coach, he has provided personal coaching for CEO of ANT Financial, Motorola, Thomson Reuters, 360 Security, Amazon, Super8 Motel, Ce Yuan Ventures, Madame Tussauds and even Hollywood movie star Zhang Jingchu.

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Please use your own name and email when registering for a training session. Additional fees may apply if you fail to register under your own identity. 

A prepayment is required when choosing 'Members only price' or 'Standard Price'.


Member Ticket
Member Price RMB 360
Member Price (Pay at the door) RMB 360
Member Company Employee Ticket
Standard Price RMB 500
Door Price RMB 500
Non-Member Ticket
Standard Price RMB 650
Door Price RMB 650
Voucher Ticket

Please select this option if you have a half-day training credit.
Attendees must present voucher at registration to gain free admittance. Otherwise standard door prices will apply.

Standard Price Free


  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For half-day sessions, AmCham Shanghai members are eligible to attend free of charge with Training Credit*; AmCham Shanghai members without Training Credit are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate".
  • For full-day sessions, AmCham Shanghai members are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at “Employee Rate”; Non-members are eligible to attend at “Non-Member Rate”.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Ivette Corominas at (86 21) 6279 7119 ext. 5671 or email ivette.corominas@amcham-shanghai.org no less than 24 hours in advance. If you need to cancel your registration for a full-day session, please notify Ivette Corominas at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.
*What is Training Credit?
As an extra offer to all AmCham Shanghai members, each member will be granted with ONE Training Credit with their valid membership term. Members are able to use the Training Credit to register for the training session they are interested in, free of charge. The Training Credit can only be used by the member him/herself. The Training Credit is not transferrable or refundable for cash.


AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact Ivette Corominas

Contact Organizer

+86 61693010

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