Private traffic is now a hot topic in China. Marketplaces occupy 90% of China's e-commerce revenue, but these platforms are becoming saturated due to increased competition and lack of control over customer data, which hinders brands' growth in China. Private traffic can be a solution to this problem.
In this presentation, we will:
- Discuss what private traffic is and the role it plays in the current China digital ecosystem
- Provide an overview of an omnichannel ecosystem
- Look into different digital assets brands must leverage including WeChat, WeChat Work, Social CRM, Order Management System (OMS), Content Management System (CMS)..
- Analyze how these tools can be interconnected to create an omnichannel ecosystem, in order to help brands deliver a consistent digital customer experience tailored to their needs.
ITC empowers the most ambitious brands on their digital transformation in China and across other Asian markets. With a team of 80 experts in three countries, ITC leverages martech, e-commerce and omnichannel solutions to maximize client's ROI.
Paul Lin, Chair of the Marketing Committee, will be hosting this exciting session.