Private traffic is now a hot topic in China. Marketplaces occupy 90% of China's e-commerce revenue, but these platforms are becoming saturated due to increased competition and lack of control over customer data, which hinders brands' growth in China. Private traffic can be a solution to this problem.

In this presentation, we will:

- Discuss what private traffic is and the role it plays in the current China digital ecosystem

- Provide an overview of an omnichannel ecosystem

- Look into different digital assets brands must leverage including WeChat, WeChat Work, Social CRM, Order Management System (OMS), Content Management System (CMS)..

- Analyze how these tools can be interconnected to create an omnichannel ecosystem, in order to help brands deliver a consistent digital customer experience tailored to their needs.

About ITC

ITC empowers the most ambitious brands on their digital transformation in China and across other Asian markets. With a team of 80 experts in three countries, ITC leverages martech, e-commerce and omnichannel solutions to maximize client's ROI.

Paul Lin, Chair of the Marketing Committee, will be hosting this exciting session.


9:30 AM - 10 AM
Networking and Registration
10 AM - 11 AM
11 AM - 11:15 AM
11:15 AM - 11:20 AM
Event Ends


  • Aurelien Rigart (Co-founder & Vice President of IT Consultis)

    Aurelien Rigart

    Co-founder & Vice President of IT Consultis

    Aurelien is an enthusiastic serial entrepreneur, coach for startups and other entrepreneurs, French Tech Shanghai board of director, member of EO (Entrepreneur Organization), and FrenchFounders. He has founded and currently manages several successful ventures. Aurelien is an influential thought leader and keynote speaker who is always keen to meet new people, excited to learn from other success-driven entrepreneurs, as well as sharing his ideas and discussing new opportunities. As the Vice President and Co-founder of IT Consultis, Aurelien is responsible for the development and expansion of the company, leading the strategy, sales, marketing, and HR departments.

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A prepayment is required when choosing 'Standard Price'.

Member Ticket
Member Price Free
Member Company Employee Ticket
Standard Price RMB 200
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 500
Door Price RMB 600


AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

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