- 提升营销力？B2B 市场部的"十八班武艺"
The market environment and customer habits have changed due to the COVID-19, and the new environment has forced marketers to seek new impetus for marketing growth. The source of this growth is an iteration of strategic thinking, or is a boost of the marketing tools, that is, the promotion of marketing capability. The constant improvement of the marketing capability will enable us to fully adapt to the changes in the environment. During the outbreak of COVID-19, if the marketing strategy transforms from the single " customer acquisition from new traffic" to the dual mode of " new traffic" plus "private traffic", meanwhile the form of events shifts rapidly from offline to online, then the "benefit" under such special period from the transformation can be witnessed.
Where are the new breakthroughs in the second half of 2020? What are the new growth strategies that are worth trying? What are new trends that await to be explored? At 2pm on June 30th, we will invite 3 marketing experts from different industries to share their ideas and experiences for facing the new environment and new challenges.
- In the "post-epidemic era", how can marketing departments achieve their own value and drive business growth?
- How to improve marketing capability? The "Martial Arts" of B2B Marketing Department.
- Are you still using a single live streaming tool? Try the technology empowerment to create a complete closed loop for online event marketing.