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2020年下半年对于营销人来说,仍将是一场苦战。


市场环境和客户习惯因疫情发生了变化,新的环境促使营销人员不得不寻求营销增长的新动力。这种增长动力来源是策略思路上的迭代,亦或是营销工具上的助力,即为营销力的提升。不断提升营销力使我们能够更加充分的适应环境的变化。疫情期间,如果营销策略上从单一的"增量获客",转变为"增量获客"和"存量获客"双模式,形式上从线下迅速转向线上,那么特殊时期的"福利"便妥妥收入囊中,这就是最好的证明。

2020下半场的新的突破点在哪里?有哪些新的增长策略值得我们去尝试?还有哪些新趋势有待发现?针对新的环境、新的挑战,6月30日下午2点,我们邀请了3位不同行业的营销专家,来分享他们的一些想法和经验。


内容亮点:

  1. 后疫情时代,营销部门如何实现自身价值,驱动业务增长
  2. 提升营销力?B2B 市场部的"十八班武艺"
  3. 还在使用单一直播工具?技术赋能,打造完整线上活动营销闭环


The market environment and customer habits have changed due to the COVID-19, and the new environment has forced marketers to seek new impetus for marketing growth. The source of this growth is an iteration of strategic thinking, or is a boost of the marketing tools, that is, the promotion of marketing capability. The constant improvement of the marketing capability will enable us to fully adapt to the changes in the environment. During the outbreak of COVID-19, if the marketing strategy transforms from the single " customer acquisition from new traffic" to the dual mode of " new traffic" plus "private traffic", meanwhile the form of events shifts rapidly from offline to online, then the "benefit" under such special period from the transformation can be witnessed.


Where are the new breakthroughs in the second half of 2020? What are the new growth strategies that are worth trying? What are new trends that await to be explored? At 2pm on June 30th, we will invite 3 marketing experts from different industries to share their ideas and experiences for facing the new environment and new challenges.


Highlights:

  • In the "post-epidemic era", how can marketing departments achieve their own value and drive business growth?
  • How to improve marketing capability? The "Martial Arts" of B2B Marketing Department.
  • Are you still using a single live streaming tool? Try the technology empowerment to create a complete closed loop for online event marketing.

Agenda

14:00-14:40 多重限制因素下,B2B企业营销如何突破重围?B2B Marketing in a constrained environment

14:40-15:20互联网数字化营销,如何从"营"到"销"?How to turn the digital marketing from "marketing" to "selling"?

15:20-16:00 如何打造完整线上活动营销闭环,提升营销ROI?How to create a complete closed loop of online event marketing to improve marketing ROI?

Speakers

  • STEPHEN高亮 (Infosys  大中华区市场总监)

    STEPHEN高亮

    Infosys 大中华区市场总监

    高亮先生现任印孚瑟斯Infosys 大中华区市场总监,全面负责Infosys在中国大陆和香港市场的营销和公司品牌管理相关的工作。高亮先生拥有超过15年的跨国科技企业的中高层管理经验。先后在全球医药行业第一的SaaS公司Veeva担任大中华区市场总监,并在IBM和DELL担任全球新兴市场战略分析以及大中华区行业IT市场品牌与营销的资深岗位。此外他曾在全球知名科技领域市场研究和分析公司IDC担任研究经理。负责制造,电信,智慧城市等多行业和领域的ICT市场分析研究,访谈过多位知名CEO,CIO和政府和行业协会负责人。
    高亮先生本科毕业于北京邮电大学,并获得英国伦敦大学女皇玛丽学院电子工程系荣誉硕士。他在智慧城市,人工智能,云计算,大数据,区块链,物联网等前沿科技领域有深刻的市场洞察,此外对于区域数字化治理和企业数字化转型领域也有着丰富的经验。

    Mr. Stephan Gao is currently the Marketing Director of Infosys in Greater China, where he is responsible for the marketing and corporate branding management of Infosys in Mainland China and Hong Kong. Mr. Gao has more than 15 years of senior management experience in multinational technology enterprises. He once served as the Marketing director in Greater China for Veeva, the world's leading SaaS company in the pharmaceutical industry. He also once held senior positions in strategy analysis of global emerging market and IT market branding & marketing in Greater China for IBM and DELL. In addition, he worked as a research manager at IDC, a world-renowned market research and analysis firm in the technology sector, responsible for ICT market analysis and research in manufacturing, telecommunications, smart city and other industries and fields. He also interviewed many well-known CEOs, CIOs and heads of government and industry associations.

    Mr. Gao graduated from Beijing University of Posts and Telecommunications, and got an honorary Master's degree in Electrical Engineering from Queen Mary College, University of London. He has deep market insights in cutting-edge science and technology fields such as smart city, artificial intelligence, cloud computing, big data, block chain and Internet of Things. In addition, he has rich experience in regional digital governance and enterprise digital transformation.

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  • Zhang Rui张蕊 (前勃林格殷格翰Boehringer-Ingelheim华东分公司市场总监)

    Zhang Rui张蕊

    前勃林格殷格翰Boehringer-Ingelheim华东分公司市场总监

    张蕊,上海交通大学生物技术学士,上海交通大学安泰管理学院管理学硕士。
    在外企医药行业拥有15年的工作经验包括产品管理、一线销售和人员管理;10年以上市场部工作经验,对于市场策略、新产品上市、产品生命周期管理等有着丰富的经验;先后在美国礼来,西安杨森,阿斯利康,GSK,默沙东,勃林格殷格翰等公司任职。熟悉呼吸,心血管,中枢神经,糖尿病,肿瘤,女性健康,疫苗等治疗领域。对新产品上市,产品生命周期管理,数字化营销等有深入的洞悉和实战经验。

    Zhang Rui holds a bachelor's degree in biotechnology from Shanghai Jiao Tong University and a master's degree in management from Antai School of Management, Shanghai Jiao Tong University.
    She has 15 years of working experience in foreign pharmaceutical enterprises, including product management, field sales and personnel management, and more than 10 years of working experience in Marketing Department with marketing strategy, new product launch, product life cycle management, etc. She once worked for Eli Lilly, Xi’an-Janssen, AstraZeneca, GSK, Merck and Boehringer Ingelheim. In addition, she is familiar with respiratory, cardiovascular, CNS, diabetes, cancer, women's health, vaccines and other therapeutic areas. She has deep insight and practical experience in new product launch, product lifecycle management, digital marketing, etc.

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  • OLIVIA纪景姝 (EVENTBANK捷会易创始人及执行总裁)

    OLIVIA纪景姝

    EVENTBANK捷会易创始人及执行总裁

    纪景姝(Olivia Jingshu Ji)女士曾是在美上市互联网公司的创始团队成员,被《商业周刊》等诸多媒体誉为“中国最年轻的首席运营官”。2013年她再次创业,创办了全球引领的企业级SaaS领域翘楚公司EventBank捷会易,专注在Marketing Automation及相关数据领域,任创始人及执行总裁。2017年,阿里巴巴集团授予纪景姝女士“全球女性创业十佳案例”奖,阿里巴巴研究院授予EventBank捷会易“云创新势力”首届中国云创新案例“Top 20 创业榜”及最具投资潜力奖。2018年,全球最具权威的IT研究与顾问咨询公司 Gartner高德纳旗下 GetApp颁发EventBank捷会易“2018 Q4 Category Leader for Event Management Software 2018 Q4全球活动管理软件榜单第一名”。纪景姝女士毕业于澳大利亚悉尼大学,获市场和财务双专业硕士学位。同时纪女士热衷公益慈善,回馈社会,创立了澳洲历史上第一个以华人名字命名的奖学金—— Olivia Jingshu Ji Prize,并作为创始理事之一创办了“荷风艺术基金会”。

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Tickets

*Spotlight Sessions are sponsored marketing events. Event sponsors have the right to cancel registrations at any time and to determine who may attend the session.  

Standard Ticket
Standard Price Free

Registration

To register for this event, please RSVP online. For more information, please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org.


Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org for detailed information.


What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.

Venue

AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼

Shanghai, China

If you have any questions please contact Ivette Corominas

Contact Organizer

+86 61693010

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