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疫情对医疗健康行业数字化水平的影响已经逐渐显现。在本次疫情中,传统的营销方式几乎无法运作,而提前布局了数字化营销手段的企业则几乎不受影响,甚至还获得了比平时更多的资源,数字化营销已然成为当下医疗企业提升业绩新的增长点。我们注意到,医疗领域中,很多医药&器械企业正在积极探寻契合自身产品和理念的数字化营销转型之路。其中,许多大型企业在数字化转型之路上已取得了非常亮眼的成果。


数字化赋能,已经成为医疗企业破局传统营销痛点、提升营销效率的关键。那么哪些数字化营销布局,才是营销中最关键所在?8月11日 10:00,我们邀请到三位医疗行业专家与大家分享他们的经验与观点。等你来!


The impact of COVID-19 on the digitalization of the medical and health industry has gradually emerged. In this pandemic, traditional marketing methods are almost unable to work, while enterprises with digital marketing methods in advance are rarely affected and even get more resources than usual under such circumstance. Digital marketing has become a new growth point for medical enterprises to improve their performance. We have noticed that in the medical field, many pharmaceutical & equipment enterprises are actively exploring the way of digital marketing transformation in line with their products and concepts. Among them, many large enterprises have achieved very bright results on the road of digital transformation.


Digital empowerment has become the key for medical enterprises to break the limitation of traditional marketing and improve marketing efficiency. So what kind of digital marketing layout is the most critical one? At 10:00 AM, 11th August, we will invite 3 experts in medical industry to share their experiences and opinions with you.

Agenda

  • 09:30-10:00 签到&社交 Check-in & Networking
  • 10:00-10:40 医患为本,模式创新-智能营销创赢未来 "Doctor & Patient – oriented" Model Innovation: Smart Marketing wins the future.
  • 10:40-11:20 新营销环境下的,数字化营销实践与思考 New marketing environment, our digital marketing strategy practices and insights
  • 11:20-12:00 数字化赋能医疗企业,提升营销效率Digital Marketing Empowers the Medical Industry and Improves Marketing Efficiency.

Speakers

  • 柳向楠 (赛诺菲前数字化营销总监)

    柳向楠

    赛诺菲前数字化营销总监

    柳向楠,前赛诺菲数字化营销总监。拥有10年的药企数字化营销的战略分析,模式转型,业务规划工作经验。

    LIU XIANGNAN
    FORMER DIRECTOR OF DIGITAL MARKETING AT SANOFI

    Mr. Liu has 10 years of experience in strategic analysis, business transformation and planning of digital marketing in pharmaceutical enterprises.

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  • 冯超 (捷会易高级市场经理 at EVENTBANK)

    冯超

    捷会易高级市场经理 at EVENTBANK

    https://www.eventbank.cn

    冯超是EventBank捷会易,高级市场经理。在B2B营销领域有超过10年的工作经验,曾负责在HP、Google、用友等大型企业市场部负责相关业务工作。
    Feng Chao is the senior marketing manager of EventBank. He has more than 10 years of work experience in the field of B2B marketing, and has worked in the marketing department of large enterprises such as HP, Google, and Yonyou.

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  • 王菁 (亚太区市场总监 at 珀金埃尔默)

    王菁

    亚太区市场总监 at 珀金埃尔默

    王菁于2017年6月加入珀金埃尔默公司,担任诊断事业部亚太区市场传播总监,2019年7月升任珀金埃尔默公司亚太区市场总监。在就职的两年间顺利完成市场团队的整合,并为珀金埃尔默制定了全新的品牌战略,重塑在行业内的品牌定位及营销理念。2006年至2008年曾任霍尼韦尔楼宇自动化控制事业部亚太区传播经理,2008年至2017年曾任赛默飞世尔实验室产品部中国区、亚太区市场传播经理。在B2B市场传播领域拥有丰富的品牌管理以及市场营销经验。

    王菁女士早先毕业于上海大学, 获得法学学士学位。


    CINDY WANG
    APAC MARKETING DIRECTOR OF PERKINELMER
    Wang Jing joined PerkinElmer in June 2017 as Director of Market Communications for the Diagnostics Division in Asia Pacific. In July 2019, she was promoted to PerkinElmer's Asia Pacific Marketing Director. Within two years, she successfully completed the integration of the marketing team, and a new brand strategy was established for PerkinElmer to reshape the brand positioning and marketing concepts in the industry. From 2006 to 2008, she was the Asia-Pacific Communication Manager of Honeywell's Building Automation Control Division. From 2008 to 2017, she was the Marketing Communications Manager for China and Asia Pacific at Thermo Fisher Scientific product division. She has extensive brand management and marketing experience in the B2B market communication field.

    Ms. Wang Jing graduated from Shanghai University with a bachelor's degree in law.

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Tickets

*Spotlight Sessions are sponsored marketing events. Event sponsors have the right to cancel registrations at any time and to determine who may attend the session.  

Standard Ticket
Standard Price Free

Registration

To register for this event, please RSVP online. For more information, please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org.


Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org for detailed information.


What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.

Venue

AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼

Shanghai, China

If you have any questions please contact Ivette Corominas

Contact Organizer

+86 61693010

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