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Innovation is one of the most important factors of enterprise growth - how to successfully manage innovation is a concern for managers. BMGI's original "D4 innovation path" will inspire a company's team to create groundbreaking product innovation and to enhance a company's competitive advantage.
This course is for all industries with innovative needs; participants will be provided with innovative tools for rapid application of innovative methods of work, combine flexible professional skills with new processes and products for the development of new market models. Participants will be able to fully understand the innovative approach to innovation and the innovative approach to problem solving using the D4 Model.

Session Outline

Through this training you will learn how to:
  • Break the mindset: grasp the logic of the creative tool to stimulate the use of creative thinking, and to identify potential customer needs
  • Solve problems in process improvement, product design and marketing model innovation
  • Pioneering innovative ideas, stimulaing the brain power, promoting team intelligence and vitality, strengthening the company's innovative ability

  • 突破既有思维定势,掌握激发创意的工具,发现并明确客户潜在需求
  • 解决流程改善、产品设计与营销模式创新中的问题,获得更完美的创新改善对策
  • 开拓创新思路,促进团队情智活力,把创新方法应用到具体业务中,加强公司的创新能力
Who should attend?
R&D designers, management team, business change and operational excellence advisors, and all those interested in innovation



1 PM

15 mins


1:15 PM

120 mins

Welcome and Opening

3:15 PM

15 mins

Tea Break

3:30 PM

5 PM




Member Ticket
Member Price RMB 360
Employee Ticket
Standard Price RMB 650
Door Price RMB 650


  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For half-day sessions, AmCham Shanghai members are eligible to attend free of charge with Training Credit*; AmCham Shanghai members without Training Credit are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate".
  • For full-day sessions, AmCham Shanghai members are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at “Employee Rate”; Non-members are eligible to attend at “Non-Member Rate”.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Kelly Deng at (86 21) 6279 7119 ext. 4580 or email no less than 24 hours in advance. If you need to cancel your registration for a full-day session, please notify Kelly Deng at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.
What is Training Credit?
As an extra offer to all AmCham Shanghai members, each member will be granted with ONE Training Credit with their valid membership term. Members are able to use the Training Credit to register for the training session they are interested in, free of charge. The Training Credit can only be used by the member him/herself. The Training Credit is not transferrable or refundable for cash.