Join AmCham Shanghai for our 9th Annual Food, Agriculture & Beverage Conference, A Taste of Tomorrow: Competing to Win in China's F&B Market on Thursday, May 23rd from 8:30 AM to 5:00 PM at Bellagio Shanghai (188 Suzhou North Road, near Tiantong Road).


The food and beverage market in China is highly competitive with international and domestic players contending for market share. Conditions have shifted from multinationals controlling the market to fighting to stay relevant as competition from local brands become more widespread. This year's conference will examine a variety of timely and topical issues through a competitive lens. You will hear from industry experts on how to remain relevant and competitive in this fast changing market.

Topics to be discussed:

  • Be on the Lookout: Making Sense of Now and Planning for Tomorrow
  • Drinking Up the Competition
  • Leading with Omni-Channel to Win Consumers
  • Views from the USDA Agricultural Trade Office
  • Table Stakes: Keeping Food Safety Fundamentals Well Done in China's Fast-paced Food and Beverage Industry
  • New Chefs in the Kitchen: How Entrepreneurs and Corporate Innovators Bring a Fresh Start
  • FAB Awards

Confirmed speakers include:

  • Ekrem Ozer, CEO, Burger King China
  • Heidi Yao, R&D Director, Global Quality Program AMENA & ESSA, PepsiCo
  • Norman Gu, General Manager, Hormel
  • Ben Hassing, Senior Vice President, Global Cross Border Trade, Walmart
  • Kyle Artz, Senior Director, Strategic Planning, Coca-Cola
  • Merry Fang, Manager, Food Safety, Disney
  • Ryan Scott, Director, USDA Agricultural Trade Office (ATO)
  • Scott Minoie, Founder and Vice-Chairman, Element Fresh
  • Ashley Wu, Director of Food and Beverage Industry, Advertising and Marketing Solutions, Tencent
  • Xulin Guo, Chief of Staff, Hema by Alibaba
  • Sara Ma, Marketing GM, TMall Foods
  • David Ettinger, Partner, Keller and Heckman LLP
  • Li Xin, President, Sustenture
  • William Watts, Deputy Director, Food Safety Collaboration Center, Walmart
  • Bruno Lannes, Partner, Bain & Company
  • Sarah Kochling, Managing Principal, Blossom Innovation
  • Evelyn Hussain, Head of Innovation, The Silk Initiative
  • Benoit Rossignol, CEO, Shiyao Investments
  • Tiffany Hu, Chief Operating Officer, Ketchum China
  • Jonathan Dong, Partner, Brunswick
  • Jen Hau, Co-founder, JOVA Health
  • Edison Tang, COO, Food Coordinate Consulting
  • Kenny Lifeng He, Cofounder and COO, Shenzhen HANSC Cooking Robots
  • Chaochun Ye, CEO, Xiangyao IOM Intelligent

This conference will also feature the 2nd annual Food, Agriculture & Beverage (FAB) Awards. FAB Awards aims to recognize innovation in food technology and the successful implementation of new business concepts, as well as industry pioneers and entrepreneurs who are leading the way in a competitive market. The categories are:

  • Best Food Tech Award
  • Game Changer & Startup Award

More details on the Awards can be found here. Deadline for applications is May 10th.

Join us for a full day conference as we explore A Taste of Tomorrow in China and announce the winners of the 2019 FAB Awards.

This conference is organized with the support of AmCham Shanghai's Food, Agriculture & Beverage Committee. The committee facilitates sharing of best practices across the farm-to-fork supply chain. The Committee aims to be an information resource, a networking forum and a government engagement platform for key industry issues. The Committee helps members increase food safety awareness among the general public and lead the implementation of industry best practices. The Committee also engages regulatory bodies to advocate member interests while assisting members with regulatory compliance.


Ticket Sales:

Sponsorship Opportunities:

*NOTE: Invoice/Fapiao will be mailed to attendees within 5 working days after the event.*


Bellagio Shanghai 上海苏宁宝丽嘉酒店
No. 188 Suzhou North Road, Hongkou District

Shanghai, China

See route

Sponsors and Partners