The AmCham Shanghai CSR Committee, together with SynTao, is pleased to bring to you, on November 21st, from 2:00 to 4:30 PM, the last workshop, Brand Building with the UN SDGs, of the CSR Committee UN SDGs series. In this last workshop, you will be learning how to use the UN SDGs to enhance the branding of your company from thought leaders from SynTao and company representatives. You will also be able to participate in engaging discussions with your fellow colleagues and peers from other companies. The last workshop will be the highlight of the entire CSR UN SDGs workshop series. Attendees will participate in a facilitated discussion on how to use the SDGs as a successful story telling and communication strategy which helps better the internal engagement with the employees and external company image.

Seating will be limited.


2 PM - 2:30 PM
Check-in and Networking
2:30 PM - 3 PM
Speech by SynTao
Compelling needs for stakeholders engagement.
3 PM - 3:30 PM
Corporate Case Study-Cadillac
3:30 PM - 4 PM
Group Discussion and Project Design
4 PM - 4:20 PM
Group Presentation
4:20 PM - 4:30 PM
Closing Remarks


  • Sarah Li (Partner at SynTao)

    Sarah Li

    Partner at SynTao

    Ms. Sarah Li currently acts as Partner of SynTao. Graduated from Tongji University with a major in Financial Management, she has 20+ years of experiences with well-known global corporations., She owns the extensive knowledge and expertise in the areas of business strategy, organization design, business planning, supply chain design and optimization, culture building, career coaching and etc.
    Ms. Sarah Li has the enthusiasm to explore this CSR journey in partnership with all different enterprises, i.e., promoting CRO development, CSR strategy development and tailor-made CSR projects, designing and managing sustainability reports, company Pro Bono and volunteer programs, project evaluation methodology, etc. Meanwhile, she is also delegated to developing mentoring and coaching programs for NPOs.

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  • Claudie Yang (Brand Manager at Cadillac)

    Claudie Yang

    Brand Manager at Cadillac

    Claudie is Cadillac Brand Manager. She is responsible for public welfare marketing. She builds brand image through innovative and crossover ways while doing public welfare communication. Her job is to make Cadillac's spirit of public welfare widely known.

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A prepayment is required when choosing 'Members only price' or 'Standard Price'.

Member Ticket
Member Price RMB 150
Member Price (Pay at the door) RMB 200
Member Company Employee Price
Standard Price RMB 200
Door Price RMB 250
Non-Member Ticket
Standard Price RMB 300
Door Price RMB 350


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AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact Christine Zhao

Contact Organizer

+86 2162797119 ext. 5662

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