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Chinese brands are going global. As Chinese brands look to expand to the U.S., developing a digital strategy is key to engage with key stakeholders to build a trusted corporate profile and understanding of the business. In this session, we'll take you through the digital best practices and guidelines to improve engagement in the USA. We will cover:

  • Key considerations for Chinese companies with global/US growth ambitions
  • Best practice and examples
  • Recommendations on where and how to start, including: stakeholder mapping, content development, tracking and measuring

Paul Lin, Chair of the Marketing Committee, will host this exciting showcase with Mike and Craig.


09:45am – Registration

10:00am – Start of Showcase

11:00am – Q&A

11:30am – Event Ends


  • Mike Krempasky (Partner at Brunswick)

    Mike Krempasky

    Partner at Brunswick

    Read Bio
  • Craig Mullaney (Partner at Brunswick)

    Craig Mullaney

    Partner at Brunswick

    Read Bio


A prepayment is required when choosing 'Standard Price'.

Member Ticket
Member Price Free
Member Company Employee Ticket
Standard Price RMB 200
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 500
Door Price RMB 600