Chinese brands are going global. As Chinese brands look to expand to the U.S., developing a digital strategy is key to engage with key stakeholders to build a trusted corporate profile and understanding of the business. In this session, we'll take you through the digital best practices and guidelines to improve engagement in the USA. We will cover:
Paul Lin, Chair of the Marketing Committee, will host this exciting showcase with Mike and Craig.
09:45am – Registration
10:00am – Start of Showcase
11:00am – Q&A
11:30am – Event Ends