Chinese brands are going global. As Chinese brands look to expand to the U.S., developing a digital strategy is key to engage with key stakeholders to build a trusted corporate profile and understanding of the business. In this session, we'll take you through the digital best practices and guidelines to improve engagement in the USA. We will cover:

  • Key considerations for Chinese companies with global/US growth ambitions
  • Best practice and examples
  • Recommendations on where and how to start, including: stakeholder mapping, content development, tracking and measuring

Paul Lin, Chair of the Marketing Committee, will host this exciting showcase with Mike and Craig.


09:45am – Registration

10:00am – Start of Showcase

11:00am – Q&A

11:30am – Event Ends


  • Mike Krempasky (Partner at Brunswick)

    Mike Krempasky

    Partner at Brunswick

    Mike is the Global Lead for Brunswick’s Digital specialty. An expert in digital and social strategy, public affairs, and crisis, he advises clients on a wide range of critical communications issues, and has led digital strategy for some of the largest cross-border mergers and acquisitions at the firm. Before he joined Brunswick in 2014, Mike was Managing Director for Digital Corporate and Public Affairs at Edelman. Prior to that, he was the Political Director for American Target Advertising, where he focused on coalition development. He has served as Adjunct Professor at Georgetown University in Washington, DC and is a frequent speaker and lecturer on technology and communications. In that capacity, he has testified before both the Federal Election Commission and the U.S. House of Representatives regarding the regulation of speech on the Internet. He is a co-founder of redstate.com, one of the most widely read political blogs in the US. He has worked across a range of sectors, with particular expertise in energy, healthcare, and manufacturing. His clients have included Walmart, GE, Chevron, DSM, and TransCanada.

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  • Craig Mullaney (Partner at Brunswick)

    Craig Mullaney

    Partner at Brunswick

    Craig Mullaney is a Partner, based in Washington, DC. Craig is an experienced advisor, and one of the leading experts on executives’ use of digital and social media to communicate and lead organizations. He joined Brunswick from Facebook where he led strategic partnerships and founded Facebook’s Global Executive Program. Craig has provided strategic counsel on critical communications issues to leaders ranging from former heads of state and Fortune 50 CEOs to presidents of major charitable foundations, spiritual leaders, scientific luminaries, and entrepreneurs.
    Craig is a media technology executive, New York Times bestselling author, and decorated Army combat veteran.
    During the Obama Administration, Craig served as a senior advisor at the U.S. Agency for International Development (USAID) and at the Pentagon. Previously, Mullaney was on the national security policy staff of President Obama’s 2008 presidential campaign.
    Mullaney graduated second in his class from the United States Military Academy. After completing Army Ranger School, he attended the University of Oxford as a Rhodes Scholar and earned master’s degrees in diplomatic and economic history from Lincoln College. As an Army infantry officer in the 10th Mountain Division, Mullaney led a platoon in combat along the hostile border between Afghanistan and Pakistan as part of Operation Enduring Freedom. Mullaney’s military decorations include the Bronze Star, Army Commendation Medal with “V” device, Combat Infantryman’s Badge, Ranger Tab, and Parachutist Badge.
    Mullaney is the author of the 2009 New York Times bestseller The Unforgiving Minute: A Soldier’s Education. He has appeared on The Charlie Rose Show, The CBS Early Show, BBC World News America, National Public Radio, The Colbert Report, and The Daily Show with Jon Stewart.

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A prepayment is required when choosing 'Standard Price'.

Member Ticket
Member Price Free
Member Company Employee Ticket
Standard Price RMB 200
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 500
Door Price RMB 600


AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact

Contact Organizer

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