Brands and Agencies have more and more tools given by the major eCommerce platforms to analyze data. These are data not only for brands' stores on eCommerce platforms, but also industrial/sector data and trends analyzed from the platforms' big data. Platforms like Tmall has entered into the era with more competition with new players like PinDuoDuo, Taoji,…, therefore service like Brand Databank & Strategy Center were introduced and offered to brands and agencies to re-shape their marketing campaigns and hence drive traffics to the platform.

Cyril Drouin will introduce the tools and what can brands learn from the tools and how to make those data useful to really leveraging the eCommerce performance. He will also share some case studies to illustrate how these data tools are reshaping the traditional Marketing plans and campaigns.

Jun Peng, the Vice Chair of the Marketing Committee, will host this event.


09:45 Registration & Networking

10:00 Welcome Remarks

10:05 Presentation

11:05 Audience Q&A

11:20 Closing Remarks


  • Cyril DROUIN (Chief E-Commerce Officer Greater China at Publicis Commerce)

    Cyril DROUIN

    Chief E-Commerce Officer Greater China at Publicis Commerce

    Cyril is the Chief eCommerce Officer for Greater China at Publicis Commerce. Cyril has lived in China since 1998 and founded BysoftChina in 2003, an eCommerce and digital agency focusing on the Chinese market. As its CEO and Senior eCommerce Consultant, Cyril, over the more than 10 years since its inception, helped BysoftChina to grow into a leading agency, with clients extending from SMEs to multinationals. Local and international companies came to rely on the eCommerce and digital marketing expertise. Cyril used to create their successes in either optimizing or creating their digital & eCommerce presence in China.

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A prepayment is required when choosing 'Standard Price'.

Member Ticket
Member Price Free
Member Company Employee Ticket
Standard Price RMB 200
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 500
Door Price RMB 600


AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

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