Plant-based foods have been the subject of hot debate this year – will they disrupt the industry, or is this food trend just a fad? As the first plant-based meat is expected to launch in China around September, we invite industry experts to elaborate on the technology involved, nutritional value, and the environmental impact of plant-based food innovations. We hope you'll join us to discuss the implications, opportunities, and imperfections of plant-based meat.


  • David Yeung, Founder & CEO of Green Monday
  • Vince Lu, CEO of Zhen Rou
  • Galum Liu, Co-founder & Chief Brand Officer of Starfield

Moderator: Li Xin, Vice Chair of AmCham Shanghai's Food, Agricultural & Beverage Committee. He is the President of Sustenture – an M&A and strategy consulting firm, and Operating Advisor at Ares private equity.


  • David Yeung (Founder & CEO of Green Monday)

    David Yeung

    Founder & CEO of Green Monday


    David Yeung is the Founder & CEO of Green Monday, a multi-faceted social venture with the mission to take on the world’s most pressing crises of climate change, food insecurity and public health. With the global sustainability movement in Green Monday, the market-transforming plant-based retail, dining and distribution network in Green Common, and the revolutionary food technology innovation in Right Treat and Omnipork, Mr. Yeung has pioneered a one-of-a-kind integrated platform that engages and empowers millions of people, along with public and private sectors, towards green awareness, action and economy. His work earns him the award of “Social Entrepreneur of the Year” by the World Economic Forum and Schwab Foundation. Other honors and recognitions include “Roddenberry Prize”, “Ten Outstanding Young Persons Hong Kong” and “50 Most Innovative Companies”.

    As a noted environmentalist and entrepreneur, Mr. Yeung has spoken at the World Economic Forum, Milken Institute Summit, TEDx, as well as financial and academic institutions such as Credit Suisse, UBS and UCLA. International media coverage of Green Monday and Mr. Yeung includes CNN, CNBC, Bloomberg and Forbes.

    Mr. Yeung is a graduate of Columbia University, an Ashoka Fellow and the author of a number of best-selling books on Zen wisdom and mindfulness.

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  • Vince Lu (CEO of Zhen Rou)

    Vince Lu

    CEO of Zhen Rou

    Vince is the founder of Zhen Rou, which is headquartered in Beijing. Before Zhen Rou, he was a serial entrepreneur in the health food industry, the founder of the first Chinese protein bar, and was also a consultant for several plant-based nutritional bars brands.

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  • Galum Liu (Co-founder & Chief Brand Officer of Starfield)

    Galum Liu

    Co-founder & Chief Brand Officer of Starfield

    Galum commenced his college studies at Chelsea College of Arts, in the field of interior and spatial design. He has been the artistic director for several real estate companies in Shanghai and Shenzhen.

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