"Don't hire the most qualified, hire the craziest."- Jack Ma

Is there validity in this statement? What role do seemingly crazy, unorthodox, and imagi-native approaches play in business? Farsighted enterprises realize a degree of disruption in patterned thinking is crucial for success. In fact, Creativity is the #1 soft skill in demand this year according to LinkedIn. Why is finding and considering a novel approach to our challenges beneficial? Where do great ideas come from? How can we get out of our comfort zone and discover original ideas instead of just copying competi-tors? How do we foster creativity and innovation in the workplace? Why is an innovation program paramount for every enterprise?

During this session, we will discuss these questions and their answers. We will examine creativity as a soft skill and the significance of applying creativity to corporate innovation. We will explore local and global innovation success stories and what we can learn from them. We will also learn industry lingo and trusted practices to encourage both leadership and employees to think-outside-the box. Join us for this energetic discussion of the innovation revolution and how we all can play a part in it!

Session Outline

Introduction and ice-breaker

What is it?

  •      Neuroscience explanation of creativity
  •      Creative thinking techniques

Why is it important?

  •      Creativity for product, service and social innovation
  •      Case Study discussion
  •      Corporate Innovation Models

How can we develop?

  •      Leadership strategies
  •      Brainstorming basics
  •      Overcoming corporate siloing
  •      Innovation program options


Who should attend?

Executives involved in strategy

Managers and staff involved in Research and Development

Designers and Engineers tasked with new product development

HR managers involved in talent recruitment and development

Anyone looking to overcome brain block, boost creative thinking and improve the status quo


11:45 Registration and Light Lunch

12:00 Session

14:00 Session Ends

A light lunch will be served for the attendees.


  • Lindsay Prater (Consultant at Unbox Your Brain)

    Lindsay Prater

    Consultant at Unbox Your Brain

    Lindsay (林琳)is an innovation and creativity consultant based in Shanghai. She launched Unbox Your Brain to promote innovation awareness and curate ideation meth-ods for companies and individuals in China. Her technical mind combined with a well-rounded experience in cross-cultural organizations enables her to guide clients to solve problems in untraditional ways. She has coached entrepreneurs and executives to stretch their imagination and break out of traditional thinking patterns to discover novel ideas. She facilitates innovation sprints and brainstorming sessions for corporations and entrepreneurs. She is a licensed Professional Engineer who has lived and worked in China for over a decade. She graduated and worked at Georgia Tech a USA top-10 university and speaks Mandarin (HSK level 5). When she isn’t immersed in innovation training or working on her inventions, she enjoys conversing about life with people from all over the world and celebrating nature.
    Reach out to her at lindsay@unboxyourbrain.com for more information on her service

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Prepayment is required when purchasing these tickets.
Member Ticket
Member Price RMB 180
Member Company Employee Ticket
Standard Price RMB 250
Non-Member Ticket
Standard Price RMB 300


  • Member Training Credit is not applicable in this session.
  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a Lunch & Learn session, please notify Ivette Corominas at (86 21) 6279 7119 ext. 5671 or email ivette.corominas@amcham-shanghai.org no less than 24 hours in advance.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.


AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact Ivette Corominas

Contact Organizer

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