We analyzed over 20 million data points from 500,000 WeChat and Weibo posts to try to understand what is the secret to success on these platforms. In this talk we'll answer the top questions we get asked by our clients and share some of our experience from the past 6 years helping major global brands with their social media in China.
In this session you'll learn:
- What are the latest follower growth and engagement trends on WeChat and Weibo
- What publishing strategies are brands pursuing and what is working
- How are followers discovering and sharing your content
- Successful WeChat and Weibo content marketing tips
Paul Lin, Chair of the Marketing Committee, will host this insightful and exciting session.