We analyzed over 20 million data points from 500,000 WeChat and Weibo posts to try to understand what is the secret to success on these platforms. In this talk we'll answer the top questions we get asked by our clients and share some of our experience from the past 6 years helping major global brands with their social media in China.

In this session you'll learn:

  • What are the latest follower growth and engagement trends on WeChat and Weibo
  • What publishing strategies are brands pursuing and what is working
  • How are followers discovering and sharing your content
  • Successful WeChat and Weibo content marketing tips

Paul Lin, Chair of the Marketing Committee, will host this insightful and exciting session.


  • Alex Duncan (Co-founder & Product Lead of KAWO)

    Alex Duncan

    Co-founder & Product Lead of KAWO

    Originally from England Alex has been in China for 12 years and 6 years ago co-founded KAWO. KAWO is the leading enterprise social media management platform for international brands in China. With clients from Airbnb and Vera Wang to Tourism Australia and The NFL, KAWO helps global brands to succeed on WeChat and Weibo in China. Alex is an entrepreneur and self-taught designer and developer with a passion for creating great user experiences. When not working hard to build KAWO he spends all of his free time cycling, often discovering remote parts of China.

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A prepayment is required when choosing 'Standard Price'.

Member Ticket
Member Price Free
Member Company Employee Ticket
Standard Price RMB 200
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 500
Door Price RMB 600


AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact

Contact Organizer

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