Traditional strategic approaches to growth often involve making big bets. Consequently, many companies proceed with high-risk strategies or decide to stay focused on their core business and go with what works. Imagine if there was a way for a company to grow its profit line by investing less money, taking less risk, and also making customers happier in the process?

Join Alan Lewis, managing director at L.E.K. Consulting and co-author of Edge Strategy: A New Mindset for Profitable Growth as he discusses a disciplined, methodical approach to helping you grow your business by focusing on myriad opportunities that are often hiding in plain sight, at the edge of your core business. The authors researched nearly 600 companies worldwide across 60+ industry sectors and found that only about 10% of these companies consistently exploit opportunities at the edge of their business, but those that do significantly outperform on multiple dimensions.

This presentation will explain how business leaders in companies of any size can develop the pattern recognition skills to identify and add new sources of high-margin growth – by investing less money with less risk. Alan will describe how to look for the enormous, untapped source of profit that exists on the edge of a core business through the sale of ancillary goods and services that actually make a customer's interaction with the business more complete.


2:30 PM - 3 PM
Registration & Networking
3 PM - 4 PM
4 PM - 4:30 PM
Q&A and Networking


  • Alan Lewis (Managing Director of L.E.K. Consulting)

    Alan Lewis

    Managing Director of L.E.K. Consulting

    Alan is a Managing Director at L.E.K. Consulting, a leading global strategy consulting firm, and member of the firm’s Global Leadership Team. Based in Boston, he works with leading consumer-facing companies around the world in making major strategic decisions and disruptive moves.

    He is co-author of the Harvard Business Review Press book "Edge Strategy: A New Mindset for Profitable Growth”, and has been featured in publications such as Forbes, Bloomberg, HBR, The Economist, Financial Times, and He was recognized by Consulting Magazine as a Top 25 Consultant in 2016.

    Prior to joining L.E.K.'s London office in 2003, Alan spent five years with chemicals multinationals Imperial Chemical Industries Plc and INEOS.

    He is qualified as a professional engineer with the Institute of Chemical Engineers in the UK and has a Master of Business Administration degree from the University of Cambridge. Alan received a Bachelor of Engineering in Chemical Engineering from the University College Dublin.

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*Spotlight Sessions are sponsored marketing events. Event sponsors have the right to cancel registrations at any time and to determine who may attend the session.  

Standard Ticket
Standard Price Free


To register for this event, please RSVP online. For more information, please contact Zoe Zhang at (+86 21) 6279-7119 ext. 5667 or email

Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6279-7119 ext. 5667 or email for detailed information.

What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.


AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact Zoe Zhang

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