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Content is king, this has been an undeniable fact among today's marketers. What often neglected is how we store and reuse the content after we've put in a significant amount of resources in content development and translation. This presentation will touch on some issues in big-scale, multi-language content production and the tools used to reduce content production cost and improve process. Specifically, the use of database and templating to maximize content value will be discussed. We will also look at some examples on how old content can be used to train AI models that create content for your brand the smart way.


  • Joy Chang (Senior Content Strategist at Alibaba Group)

    Joy Chang

    Senior Content Strategist at Alibaba Group

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  • Morgan Gallup Zhu (Director of Asia Pacific)

    Morgan Gallup Zhu

    Director of Asia Pacific

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To register for this event, please RSVP online. For more information, please contact Zoe Zhang at (+86 21) 6279-7119 ext. 5667 or email

Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6279-7119 ext. 5667 or email for detailed information.

What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.