IQIYI CEO Gong Yu's prediction that the large-commercialization of 5G has pushed VR once again to become a hot topic. Compared to outdated, traditional marketing forms, VR is an underrated tool. Combining the psychological hunt for novelty and human curiosity, consumers are drawn to VR by the possibility for new experiences. Not only does VR marketing propose an entirely new way for businesses to display and advertise their products, it equally gives marketing a more authentic edge which makes it less likely to be overly rejected by consumers. The VR marketing experience carves a clear path of behavioral bias, allowing companies to simply observe and collect statistics on the most effective stimuli.
At this Spotlight session, we are pleased to welcome Ms Denise WU, Head of VeeR (veer.tv), and Mr John Zhang, Solution Team Leader at Electrolux.. Together their years of expertise will act as the springboard for discussion on the future of innovation in VR and how it can add much needed vitality to businesses.
此次spotlight session，我们有幸邀请到VeeR VR(veer.tv)市场负责人吴丹妮女士，以及伊莱克斯解决方案团队负责人张小超先生将与我们探讨足够有趣、足够创新的VR营销话题，看看他们是是如何玩转VR，为企业增添新活力的。