It's not about having a digital strategy but
a strategy in a digital world
Various research reveals that 84% of digital executions are failing. Leaders need a different mindset and approach to improve that result. This keynote addresses why digital execution is so challenging and more important, what leaders can do to succeed in a digital world.
It features research on the state of digital conducted across North America, Europe and Asia Pacific and introduces The Ticking Clock© Model. This model, featured in Forbes Duke CE and other media, explains the three strategic stages and 11 steps to succeed in transforming your organization in a digital world.
Sharing practical stories and examples from China and the rest of the world, presenter Robin Speculand outlines best practices used by early adopters. He also explains why not every organization needs to be digitally driven immediately by examining strategy cadence and how digital execution differs from past strategy executions.
- Key reasons digital executions fail
- State of digital research
- The Ticking Clock© Model
- Strategy Cadence
- Difference between traditional and digital execution
- Best practices, examples and stories
Oliver Pearce, Vice-Chair of the Marketing Committee, will host this insightful and exciting session.
*Please note that the location will be at the new AmCham Xintiandi office address:
27F, Infinitus Tower, No.168 Hubin Road, Huangpu District