AmCham Shanghai's Marketing Committee invites you to a Superbowl party that celebrates the real highlight of the event – the TV Commercials! We will showcase the funniest, the bizarre and the most celebrity-filled ridiculousness that aired on TV during the Super Bowl. This will be the 5th year AmCham Shanghai runs this popular marketing event.
The Super Bowl is one of the most watched sporting events in the world, with a 30-second TV spot during the game selling for around $4.5 million USD. Known as much for high-stakes sports drama as for creative advertisements, the Super Bowl is the only TV program where people will actually stay to watch the commercials, rather than go to the bathroom or make a sandwich during the breaks.
A panel of experts from the advertising community will give their critique of this year's Super Bowl advertisements. They will pick their favorites to play for the crowd and tell us why the TV commercials are good, bad or just plain ugly.
Audience members are encouraged to cheer for their favorite ads and will have opportunities to win exciting prizes during the evening.
Paul Lin, the Chair of the Marketing Committee, will host this exciting creative showcase.
18:30 Networking and Registration
19:10 Creative Showcase of Classic Superbowl TV Ads
19:45 Top selections from our Advertising Experts
20:30 Wrap Up and Discussion