The word KOL is one of the hottest keywords in the social and digital marketing space in China for brands and marketers. The term KOL is very broad, even some of the Chinese celebrities who drive massive traffic can also be considered as KOLs.
Experts from entertainment industry, top brands and social media agencies will hold a discussion on the general trends of KOL/web celebrity marketing and their impact on brand marketing in China.
The session will provide the latest KOL/celebrity trends, tips and strategies as to effective KOL/celebrity marketing trends from brand and advertiser perspectives. Key case studies will be shared throughout the session.
12:00 Registration and Networking
12:30 Opening Remarks
12:35 Presentations by Speakers
13:05 Panel Discussion and Q&A
13:45 Event Ends
This event is organized by the Art, Culture & Entertainment Committee that AmCham will launch very soon.