This is a past event. Registration is closed. View other AmCham Shanghai events.


The word KOL is one of the hottest keywords in the social and digital marketing space in China for brands and marketers. The term KOL is very broad, even some of the Chinese celebrities who drive massive traffic can also be considered as KOLs.

Experts from entertainment industry, top brands and social media agencies will hold a discussion on the general trends of KOL/web celebrity marketing and their impact on brand marketing in China.

The session will provide the latest KOL/celebrity trends, tips and strategies as to effective KOL/celebrity marketing trends from brand and advertiser perspectives. Key case studies will be shared throughout the session.


12:00 Registration and Networking

12:30 Opening Remarks

12:35 Presentations by Speakers

13:05 Panel Discussion and Q&A

13:45 Event Ends

This event is organized by the Art, Culture & Entertainment Committee that AmCham will launch very soon.


  • Nathan Baker (Group Account Director of We Are Social)

    Nathan Baker

    Group Account Director of We Are Social

    Read Bio
  • Sydney Kuo (Brand Owner at Front Cover London)

    Sydney Kuo

    Brand Owner at Front Cover London

    Read Bio
  • Brittany Li (Former Director of Social at Acorn Entertainment)

    Brittany Li

    Former Director of Social at Acorn Entertainment

    Read Bio


A prepayment is required when choosing 'Standard Price'.

Member Ticket
Member Price Free
Member Company Employee Ticket
Standard Price RMB 200
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 500
Door Price RMB 600