Event Details

The current COVID-19 epidemic has tremendous impacts on retail brands and their targeted audiences. Consumer behavior has changed during this period and will carry on for the rest of 2020. Online shopping and cloud service are becoming trendier than ever. From the brand's side, adjustment of the business model and business plan are crucial and there will be a profound transformation from offline to online commerce.


What are the short term trends and long term trends in the eCommerce sector? How should brands adapt to the changes and embrace the challenges/opportunities especially on eCommerce? Christine Wang from Publicis eCommerce will walk us through the changes and trends in eCommerce and advise brands involved in eCommerce.


Jun Peng, the Vice-Chair of the Marketing Committee, will host this event.


This webinar is on the record and a recording and presentation slides will be distributed following the webinar upon request.

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We will be testing out the Zoom platform. After you register, you will receive an email with the ZoomWebinar ID 1 day before the event.


If you have any questions, please contact Jenny Wang at: jenny.wang@amcham-shanghai.org

Speakers

  • Christine Wang (GM at Publicis Commerce)

    Christine Wang

    GM at Publicis Commerce

    Christine has over 17 years of experience working, managing, and leading all over the world, across vastly different countries, continents, and consumer preferences. She is bilingual in Chinese and English.

    Over her 17 years of experience, Christine has developed a core set of skills in Digital, Performance marketing and eCommerce, she has used her expertise to launch and run eCommerce activities for 20 brands in the last five years alone.

    She has a deep understanding of the eMarketplace, digital & performance marketing, and eCommerce from her extensive research and experience. She has used her knowledge to help clients achieve success in the Chinese eCommerce landscape. She has been leading eCommerce, digital marketing initiatives and creativity for few major clients such as GSK, Nestle, P&G, Wyeth, Bacardi, Nike, Abbott, Moleskine, Pepsi, WeWork to name a few.

    Christine earned an EMBA from China Europe International Business School (CEIBS) and a Bachelor of Engineering from East China University of Science and Technology.

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Tickets

Ticket
Standard Price Free