The coronavirus (COVID-19) is disrupting business in China and around the world. 3 big things are happening in the China digital space due to this crisis:
1. The coronavirus is radically altering the behavior of hundreds of millions of consumers (and businesses), resulting in what is being called the quarantine economy. Everyone is trying to move from in-person to digital interactions. What does this mean for consumers and brands in the short and long term?
2. The shift in digital interactions is supercharging and rapidly evolving China's +1B person digital-first consumer network. How are consumers evolving the ways they are engaging online?
3. The #1 go-to solution is live streaming, especially Taobao Live and JD Live. But we are also seeing long-term impacts in B2B and logistics. What are the implications for the consumer B2C and industrial B2B economies?
Paul Lin, Chair of the Marketing Committee, will host this exciting webinar with Jeffrey Towson.
This webinar is on the record and a recording and presentation slides will be distributed following the webinar upon request.
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