PLEASE NOTE: The date of this event has now been changed to November 21st, all other details remain the same.
We live in the Age of More. More brands, more products, more channels, more content & more technology have transformed the way we connect our brands to our audiences. Marketers are required to build an ever bigger array of capabilities to win in this new environment but is our marketing becoming more effective?
Richard Cotton, Content & Creative Excellence Director at Coca-Cola China will discuss how Coca-Cola is adapting its creative strategy in the Age of More, demonstrating that while everything has changed, nothing has changed when it comes to building effectiveness.
Nick Anson, the Vice Chair of the Marketing Committee, will host this showcase with Richard.
10:00 Registration & Networking
10:15 Welcome Remarks
10:20 Presentation by Richard Cotton
11:20 Audience Q&A
11:45 Event Ends