PLEASE NOTE: The date of this event has now been changed to November 21st, all other details remain the same.

We live in the Age of More. More brands, more products, more channels, more content & more technology have transformed the way we connect our brands to our audiences. Marketers are required to build an ever bigger array of capabilities to win in this new environment but is our marketing becoming more effective?

Richard Cotton, Content & Creative Excellence Director at Coca-Cola China will discuss how Coca-Cola is adapting its creative strategy in the Age of More, demonstrating that while everything has changed, nothing has changed when it comes to building effectiveness.

Nick Anson, the Vice Chair of the Marketing Committee, will host this showcase with Richard.


10:00 Registration & Networking

10:15 Welcome Remarks

10:20 Presentation by Richard Cotton

11:20 Audience Q&A

11:45 Event Ends


  • Richard Cotton (Content & Creative Excellence Director, Coca-Cola)

    Richard Cotton

    Content & Creative Excellence Director, Coca-Cola

    Richard is Content & Creative Excellence Director at Coca-Cola China, with responsibility for interpreting behavior of Coca-Cola’s vast consumer base and developing engaging, connection-building content for its brands.

    Prior to Coca-Cola, Richard was with TBWA for 13 years – both in London and Shanghai – with roles as Client Services Director, Business Director, and Account Director.

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A prepayment is required when choosing 'Standard Price'.

Member Ticket
회원 전용 가격 무료
Member Company Employee Ticket
표준 가격 RMB 200
현장 가격 RMB 300
Non-Member Ticket
표준 가격 RMB 500
현장 가격 RMB 600


AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact

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