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The CSR Awards Judging Panel is appointed by AmCham Shanghai and may include:



  • The AmCham Shanghai board chair/ board member
  • The AmCham Shanghai Business Council for Sustainability and Responsibility (BCSR) leadership
  • External and independent third party reviewers from the government, academic, NGO, media, and business communities


Eric ZHENG (Chair, Board of Members, AmCham Shanghai)

Eric ZHENG

Chair, Board of Members, AmCham Shanghai

Eric Zheng was President & CEO of AIG Insurance Company China Limited. Eric’s previous roles include General Manager of AIG Shanghai Branch and Head of Strategic Planning for AIG China. Eric has been with AIG in Shanghai since 2005 and has played a key role in establishing AIG China in 2007 and then expanding its market position. He joined AIG in Hong Kong in 2004 as part of the China expansion planning team.

Prior to joining AIG, Eric served as principal commercial officer at the U.S. Consulate General in Guangzhou. He spearheaded advocacy efforts for U.S. companies pursuing major business opportunities in China. He also served as an Honorary Governor of AmCham South China. Previously, Eric was a management consultant with PricewaterhouseCoopers (PwC) in the U.S., where he advised multinational companies on doing business in China.

An active AmCham Shanghai member since 2005, Eric’s roles include Vice Chair of the Board (2017), Governor (2016-2017 and 2011-2014), Chair of the Nomination & Election Committee for the 2015 Board of Governors (2014), Treasurer (2011-2013), and Chair of the Financial Services Committee (2007-2010).

Eric holds a BA degree from Fudan University in Shanghai and an MBA from Georgetown University in Washington, D.C. The Shanghai government has honored him with the prestigious Magnolia Gold and Silver Awards for contributions to the development of Shanghai.

Jianzhong Lu (President of China, Weir Group)

Jianzhong Lu

President of China, Weir Group

Dr Lu, currently China President of Weir Group. Former Partner of Brunswick Group providing strategic advice to Fortune 500 and large Chinese companies (M&A, IPO, Transformation, Brand & Reputation, Sustainability, risk and crisis management). Previously Group Executive Vice President of RGE (China), Chief Rep of RGE (China), Chairman of Asia Symbol Pulp & Paper (Shandong) Ltd., Vice President Sateri Group. Prior to RGE, Acting President BHP Billiton Group (China). Dr. Lu received Ph. D on electronic commerce from Royal Melbourne Institute of Technology; Master Degree on Industrial Management & Innovation from Ecole Centrale de Paris; Bachelor degree on Chemical Engineering from Zhenjiang University. Dr. Lu is Deputy Director-General of China Corporate Social Responsibility Think Tank, Member of the Shenzhen Manufacturing Strategy Advisory Board ; Co-chair of American Chamber (Shanghai) BCSR Committee, Founder of CSR Thought Lab, Guest Professor at Nankai University.

Callum Douglas (Director, Corporate Responsibility, PricewaterhouseCoopers Zhong Tian LLP)

Callum Douglas

Director, Corporate Responsibility, PricewaterhouseCoopers Zhong Tian LLP

Callum joined PwC China in 2008 as Corporate Responsibility (CR) manager for PwC China and Hong Kong, and leads the strategy across PwC’s key areas of CR focus – Responsible Business, Environmental Stewardship and Community Engagement.

His role involves working with the firm’s CR committee to drive PwC’s CR programmes which range from community partnerships and volunteering; working with PwC’s environmental sustainability manager to improve the firm’s internal environmental performance and engage PwC’s workforce in environmental issues; working with HR teams on innovative ways to provide a great place for PwC employees to work and develop in; and helping PwC live up to its position as a market leader in a responsible way.

In 2011 Callum’s role expanded to include the coordination PwC’s CR across the Asia Pacific, working with CR practitioners in PwC member firms across the region to share best practices and experience, support strategy development, and align strategies and activities across the region with PwC’s Global CR strategy.

In an external position Callum currently co-chairs the American Chamber of Commerce Shanghai Business Council for Sustainability and Responsibility, and from 2012-2014 was the Corporate Chair of CSR Asia’ Community Investment Roundtable, a group of MNC CR representatives in Asia who meet regularly to progress strategic community investment with a focus on impact measurement.

Prior to joining PwC, Callum worked with Chinese grassroots NGOs in capacity building and corporate partnership roles, before working with the United Nations and the Beijing Communist Youth League on a Beijing Olympics related project aimed at strengthening volunteering for development in China.

Callum holds a BA in Chinese and Asia Pacific Studies from Leeds University and a post graduate degree in Economics from the University of London. He speaks fluent Mandarin and has been living in Beijing since 2006.

JAMES W. ROBINSON (Managing Director, APCO Worldwide)

JAMES W. ROBINSON

Managing Director, APCO Worldwide

James W. Robinson, managing director, leads APCO Worldwide's Shanghai office, where he counsels and supports corporate, nonprofit and government clients on communications, government relations, corporate affairs and sustainability issues. His clients frequently seek support in: developing their China strategies; navigating the complex government and regulatory environment; managing public affairs and reputation issues; and supporting the ambitions of Chinese firms which are looking to “Go Global.” In addition to leading a team of approximately 25 people in Shanghai, he oversees APCO’s office in Hong Kong.

Before returning to China in 2016, Mr. Robinson was based in New York for more than a decade, where he led APCO’s trailblazing global sustainability practice. In New York, he was also client leader for several of APCO’s most significant global assignments, supporting public affairs campaigns, stakeholder and issues management efforts, communications initiatives, and sustainability reporting programs. He has led several award-wining client campaigns and in 2016 was named to PR Week’s “40 Under 40” list of leaders in the communications industry. Between 2008 and 2016, he led the firm’s work for the Clinton Global Initiative. He also served on the firm’s North America leadership team.

Between 1999 and 2005, Mr. Robinson served within the investment and government relations practice of APCO’s Beijing office. In that role, he advised multinationals looking to enter and expand in the China market. He also managed marketing and business development functions for APCO China. Mr. Robinson also spent a year in APCO's office in Indonesia, where he focused on clients within the extractive industries.

Mr. Robinson graduated with both a Bachelor of Arts and Master of Arts in Oriental (China) studies from the University of Cambridge and speaks Mandarin proficiently. He is frequently asked to speak about the evolving role of business in society as well as the challenges faced by multinationals in China, and is often cited by leading international media.

Vivian Xiao (Head of Integrated Communications, Greater China at Signify (former Philips Lighting))

Vivian Xiao

Head of Integrated Communications, Greater China at Signify (former Philips Lighting)

Vivian Xiao has been the Head of Integrated Communications, Greater China, Philips Lighting since November 2016. She leads the company’s Branding, PR, Digital and Marketing Communications functions in the Greater China market.

Prior to joining Philips Lighting, Vivian had been in charge of Corporate Communications, Branding and Sustainability Communications for Eaton and HSBC.

Vivian has more than 17 years of experience in communications, public affairs and media industries. She began her professional career as a journalist after graduation. She previously served as a correspondent for the Reuters Shanghai bureau and as a financial reporter for Shanghai Daily.

Vivian holds a bachelor's degree in international journalism from Shanghai International Studies University and a Master of Business Administration from the Washington University in St. Louis. Vivian is the Vice Chairman of the Business CSR Committee of the American Chamber of Commerce in Shanghai.

Gefei Yin (Founder and Chief Expert, GoldenBee)

Gefei Yin

Founder and Chief Expert, GoldenBee

Founder and Chief Expert of GoldenBee CSR Consulting, Chief Advisor of China WTO Tribune. Expert of ISO 26000 PPO and Drafting Expert of GB 36000 National Social Responsibility Standards. He studied technology and innovation management at Brandenburg University of Applied Science in Germany and received his Master degree of Science. His research mainly focuses on CSR, Corporate Citizenship and Innovation Management since 2003.He raised the concept of ‘Enterprise Responsible Competitiveness’ in China. He is also the advocator of “GoldenBee” CSR brand. Major publications include: Responsible Competitiveness—Decoding Corporate Sustainability Development, CSR Management—Decoding Responsible Competitiveness, How to Write a CSR Report (China’s first monograph on CSR reporting), CSR Management Fundamentals (China’s first monograph on CSR management), and CSR in China. Besides, he also translated Corporate Responsibility Coalitions: the past, present, and future of alliances for sustainable capitalism, and Living Corporate Citizenships: Strategic routes to socially responsible business into Chinese. He translated and edited 'The State of Responsible Competitiveness' (2007).

Li Ding (Vice President, Non-Profit Incubator HQ)

Li Ding

Vice President, Non-Profit Incubator HQ

Ms. Ding Li is the Vice President of Non-Profit Incubator–one of the leading supporting organizations for social innovation and entrepreneurship in China since May 2008. She is now in charge of fund raising and social impact investment departments. Ding has more than 11 years of working experiences in multi-national companies and over 13years in China’s emerging Third Sector. Ms. Ding started to promote social enterprises since 2006 when she was working for Conservation International responsible for introducing Verde Venture Social Impact Investment Fund into China. From 2009 to 2012, she was one of Chinese trainers for Social Entrepreneurship skills training program organized by British Council.
She is now the advisory board member of Global Social Entrepreneur Network (GSEN) and Asia Venture Philanthropy Network (AVPN). Ms. Ding also served as a member of the Global agenda council on Social Innovation established by World Economic Forum from 2012 to 2014.

Leo Li (founder, Shanghai Charity Explorer)

Leo Li

founder, Shanghai Charity Explorer