Over 1/3 of all China's daily mobile time is being spent on WeChat. As the world's fastest growing social media platform, and the primary link between brands and consumers, WeChat continues to develop into a marketing powerhouse with 1 billion active users today. This session will explain the opportunities it presents for your business and how you can take full advantage.
Alan Ma, Head of Ruder Finn Innovation Studios China, will:
1. Highlight how businesses can capitalise on the WeChat opportunity
2. Define what a smart WeChat strategy looks like
3. Review lessons learned from recent client case studies, and
4. Provide a roadmap for success.
10:00 – 10:30 Registration
10:30 – 11:30 Presentation to Audience
11:30 – 11:45 Audience Q&A
11:45 – 12:00 Networking, Event Ends
Paul Lin, the Chair of the Marketing Committee, will host this exciting session.