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At the heart of every company is a message and every message can be transformed into a great story. This session will help participants bring their company’s message to life with real world anecdotes that inspire confidence and demonstrate leadership.
The session begins with Chinese media’s objectives and behavior so that executives understand the lay of the land and the nature of their peers in the media. Then we focus on a valuable skill – story telling.

Session Outline

  • Understand how the media works and the unique attributes of the media in China – achieving win/win with journalists
  • Develop best practices in working with media
  • Learn how to develop messages and tell your story to journalists through the media – creating a message house to focus your communication, building a narrative, and simplifying complex issues
  • Practice interview skills in simulations – how to defend against tough questions, stay on message, tell the story you want told, and defend against questions you can’t or won’t answer
Who should attend?
The training is for any company executive or subject expert expected to interact with media on behalf of their company




Member Training Program: Media Spokesperson Skills
13:30 Registration
13:45 Session starts
15:00 Break
17:00 Session ends



Member Ticket
Цена для членов организации RMB 360
Employee Ticket
RMB 650


  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For half-day sessions, AmCham Shanghai members are eligible to attend free of charge with Training Credit*; AmCham Shanghai members without Training Credit are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate".
  • For full-day sessions, AmCham Shanghai members are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at “Employee Rate”; Non-members are eligible to attend at “Non-Member Rate”.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Kelly Deng at (86 21) 6279 7119 ext. 4580 or email Kelly.deng@amcham-shanghai.org no less than 24 hours in advance. If you need to cancel your registration for a full-day session, please notify Kelly Deng at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.
*What is Training Credit?
As an extra offer to all AmCham Shanghai members, each member will be granted with ONE Training Credit with their valid membership term. Members are able to use the Training Credit to register for the training session they are interested in, free of charge. The Training Credit can only be used by the member him/herself. The Training Credit is not transferrable or refundable for cash.