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Over 1/3 of all China's daily mobile time is being spent on WeChat. As the world's fastest growing social media platform, and the primary link between brands and consumers, WeChat continues to develop into a marketing powerhouse with 1 billion active users today. This session will explain the opportunities it presents for your business and how you can take full advantage.


Alan Ma, Head of Ruder Finn Innovation Studios China, will:


1. Highlight how businesses can capitalise on the WeChat opportunity

2. Define what a smart WeChat strategy looks like

3. Review lessons learned from recent client case studies, and

4. Provide a roadmap for success.


Agenda

10:00 – 10:30 Registration

10:30 – 11:30 Presentation to Audience

11:30 – 11:45 Audience Q&A

11:45 – 12:00 Networking, Event Ends


Paul Lin, the Chair of the Marketing Committee, will host this exciting session.

Speakers

  • Alan Ma (Head of China, RFI Studios)

    Alan Ma

    Head of China, RFI Studios

    簡介

Tickets

A prepayment is required when choosing 'Standard Price'.

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Member Ticket
會員價格 免費
Member Company Employee Ticket
標準價格 ¥100
門票價格 ¥100
Non-Member Ticket
標準價格 ¥250
門票價格 ¥250
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