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New Retail. Omnichannel. Phygital. Offline-to-online. Online-to-offline... The disruptive effect of digitalization has created a new dictionary in the world of retail. China is leading the world in the digitalization of the consumer landscape and retailers are continuing to experiment to find the best strategy for their company. Few, if any, have uncovered the optimal formula.


Join us with The Economist Intelligence Unit (EIU) as we look at the emerging global frontier for retail. The EIU is the research and analysis division of The Economist Group, sister company to The Economist newspaper. Created in 1946, the EIU has more than 80 years' experience in helping businesses, financial firms and governments to understand how the world is changing and how that creates opportunities to be seized and risks to be managed.


This showcase with The Economist will be hosted by Paul Lin, Chair of the Marketing & Media Committee.


Agenda

09:00 – 09:30 Registration

09:30 – 10:30 Presentation to Audience

10:30 – 10:45 Q&A

10:45 – 11:00 Networking

演讲嘉宾

  • Alexander van Kemenade (Director of Consulting (Asia), Economist Intelligence Unit)

    Alexander van Kemenade

    Director of Consulting (Asia), Economist Intelligence Unit

    简介

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