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PLEASE NOTE: The date of this event has now been changed to November 21st, all other details remain the same.


We live in the Age of More. More brands, more products, more channels, more content & more technology have transformed the way we connect our brands to our audiences. Marketers are required to build an ever bigger array of capabilities to win in this new environment but is our marketing becoming more effective?


Richard Cotton, Content & Creative Excellence Director at Coca-Cola China will discuss how Coca-Cola is adapting its creative strategy in the Age of More, demonstrating that while everything has changed, nothing has changed when it comes to building effectiveness.


Nick Anson, the Vice Chair of the Marketing Committee, will host this showcase with Richard.


Agenda

10:00 Registration & Networking

10:15 Welcome Remarks

10:20 Presentation by Richard Cotton

11:20 Audience Q&A

11:45 Event Ends

演讲嘉宾

  • Richard Cotton (Content & Creative Excellence Director, Coca-Cola)

    Richard Cotton

    Content & Creative Excellence Director, Coca-Cola

    Richard is Content & Creative Excellence Director at Coca-Cola China, with responsibility for interpreting behavior of Coca-Cola’s vast consumer base and developing engaging, connection-building content for its brands.

    Prior to Coca-Cola, Richard was with TBWA for 13 years – both in London and Shanghai – with roles as Client Services Director, Business Director, and Account Director.

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票务信息

A prepayment is required when choosing 'Standard Price'.

“标准票价”要求您在提交注册信息后即刻完成在线预付,若您希望在活动现场支付门票,请选择“现场票价”。
Member Ticket
会员价格 免费
Member Company Employee Ticket
标准价格 人民币 200
现场票价 人民币 300
Non-Member Ticket
标准价格 人民币 500
现场票价 人民币 600

场地

AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, 中国

If you have any questions please contact

联系主办方

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